AI is fundamentally changing e-commerce, but most companies are deploying agents completely blind to the consumer experience. Keith Zubchevich, CEO of Conviva, reveals how tracking stateful behavior patterns is the definitive moat for surviving the agentic revolution.

In this episode of Born in Silicon Valley, we dive deep into the transition from measuring streaming media giants like Disney to evaluating AI agent performance. The days of sequential shopping funnels are over.

Keith explains why 70 percent of consumers bounce around during the purchasing journey and how intelligent agents can be trained behind the scenes to recognize over 10,000 distinct buying patterns. Discover how to avoid launching an AI toddler that frustrates your customers and costs you billions.

We also explore the internal restructuring happening across tech companies. Learn how Conviva mandated a massive shift toward AI-first product development, demanding triple the productivity while slashing engineering headcounts. This conversation is a masterclass in adapting to the most disruptive technology wave in modern history.

CHAPTERS: 02:12 - Introduction: Welcome to Born in Silicon Valley 04:10 - The Streaming Era: 19 Years of Measuring Video 05:51 - "The City AI Rebuilt": The AI Boom in San Francisco 07:55 - The Massive Pivot to AI and Agentic Solutions 10:27 - Why AI Agents Aren't Perfect Yet 14:57 - Personalizing AI for Different Buyer Behaviors 17:09 - Conviva’s Moat: Real-Time Human Scale Measurement 20:34 - Why 70% of Consumers Don't Buy in a Straight Line 23:04 - Don't Launch an AI Toddler: Training Agents Behind the Scenes 28:52 - Transforming the Team to an AI-First Mindset 32:22 - The CEO Mandate: 5x Productivity or Cut Headcount 34:59 - Hiring in the AI Era: The Rise of System Thinkers

Host: Jake Aaron Villarreal leads the top AI recruitment firm in Silicon Valley, www.matchrelevant.com, uncovering stories of funded startups and going behind the scenes to tell their founders’ journeys. If you are growing an AI startup or have a great story to tell, email us at: jake.villarreal@matchrelevant.com