We’re seeing a very challenging environment for small businesses with rising costs and sliding demand. This hostile climate leads many small business owners to failure. Want to know what separates those who crash out from those who thrive long-term. Come find out as I cover the common mistakes that sink promising small businesses and the smart strategies that successful businesses use.

Key moments of the episode:

1:18 Why Businesses Fail

4:42 The Role of Business Model and Pricing Strategy

9:39 The Importance of Goal Setting and Timing in Business

16:41 The Power of Specialisation

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