Why Smaller Creators Drive Bigger Impact for CPG Brands
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Why Smaller Creators Drive Bigger Impact for CPG Brands
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À propos de ce contenu audio
Local creators aren’t just more relatable, they’re more effective. In this episode, Charise Flynn of Hummingbirds breaks down why tapping into smaller, community-based influencers can help CPG brands connect more deeply and authentically with their customers.
What We Cover:
How local influencers build stronger, more accurate connections with your audience
Why giving creators content direction—but creative freedom—leads to better engagement
The long-term ROI of working with smaller, more authentic voices
Guest Info:
Name: Charise Flynn
Title/Company: Co-founder, Hummingbirds
Connect: https://www.linkedin.com/in/chariseflynn
Resources & Links:
Hummingbirds → https://www.hummingbirds.com/Follow Charise on LinkedIn → https://www.linkedin.com/in/chariseflynn
Learn more about Avidity Creative → https://aviditycreative.com
Book a discovery call → https://aviditycreative.com/contact
👋 Let’s Connect:Like what you heard?Subscribe, leave a review, and follow me on LinkedIn → https://www.linkedin.com/in/adamfeller/
More at aviditycreative.com
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