Why Professional Branding Matters (Even for a Side Hustle)
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Why Professional Branding Matters (Even for a Side Hustle)
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In this episode we’re talking about branding.
And I want to start by busting a very common belief I hear all the time from dog sitters:
“It’s just a side hustle, I don’t need branding yet.”
“I’ll worry about that when I’m busier.”
“I don’t need anything fancy, I just love dogs.”
But the reality is:
Branding isn’t about being fancy.
It’s about being trusted.
It’s about being chosen.
And it’s about being perceived as a professional, not a hobbyist.
So today we’re going to cover:
- What a brand actually is
- Why branding matters even if you only take a few dogs
- How it sets you apart in a crowded market
- Where to start building your own brand
- Simple tools like Canva that make it easy
- And how professional branding directly impacts your confidence, your clients, and your income
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