In this episode, Charlene DeLoach emphasizes the critical need for businesses, particularly in the toy industry, to conduct disaster simulations to prepare for potential crises. Drawing parallels with Hurricane Katrina, she discusses how organizations can identify vulnerabilities and create actionable plans to mitigate risks. The conversation highlights the importance of having backup plans in place, especially in the face of unexpected disruptions, such as changes in social media platforms like TikTok. Charlene encourages listeners to proactively assess their business weaknesses and develop strategies to ensure resilience against future challenges.


Takeaways

• The toy industry often overlooks disaster simulations.
• Government agencies run simulations to prepare for crises.
• Businesses should have plans for potential disruptions.
• Vulnerabilities can arise from over-reliance on single suppliers.
• Backup plans are essential for social media dependencies.
• Identify weaknesses in your business systematically.
• Start building emergency plans before crises occur.
• Engage interns or fresh perspectives to identify vulnerabilities.
• Crisis management is reactive; preparation is proactive.
• Regularly assess and update your business strategies.

Chapters

00:00 Intro
00:09 The Story
02:07 Toy Disasters
03:24 Toy Action Plan
07:01 Playbook

Keywords

disaster simulation, toy industry, crisis management, business resilience, backup plans, vulnerability assessment, TikTok, emergency preparedness, Hurricane Katrina, business strategy

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