Why Most E-commerce Brands Aren’t Really Profitable
Impossible d'ajouter des articles
Échec de l’élimination de la liste d'envies.
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
Why Most E-commerce Brands Aren’t Really Profitable
-
Lu par :
-
De :
À propos de ce contenu audio
In this episode of the Ecommerce Growth Map Podcast, we break down one of the most misunderstood — and most important — concepts in e-commerce: first-order profitability.
First-order profitability means your very first sale generates enough revenue to cover product costs, fulfillment, and customer acquisition. Without it, brands rely on future purchases, outside capital, or hope — and that’s why so many businesses fail before they ever scale.
We walk through why first-order profit matters more than ROAS, why some brands can survive without it (and most can’t), and how to calculate whether a product or campaign is actually viable.
We also explain the danger of negative contribution margin, how rising CAC destroys weak business models, and why investors prioritize businesses that make money on every transaction.
If you’re an e-commerce founder, operator, or marketer trying to build a scalable, sustainable business, this episode will change how you think about growth, advertising, and profitability.
Vous êtes membre Amazon Prime ?
Bénéficiez automatiquement de 2 livres audio offerts.Bonne écoute !
