FeastFast only launched in 2025, but the story behind this brand started long before its first sale. The company was founded by two doctors who were struggling with weight loss and shocked by how every store-bought “healthy” snack spiked their blood sugar. After testing product after product, they created their own — snacks that didn’t create glucose spikes. They lost over 100 pounds, discovered a massive market in diabetic and pre-diabetic consumers, and teamed up with seasoned entrepreneur Joshua Sizemore to bring FeastFast to life.

But the path has been anything but smooth. Just weeks into launch, a breach in their ad account triggered a $100K/day spending error — forcing the entire team to rebuild their ad ecosystem from scratch.

Josh’s background makes him uniquely equipped for moments like these. After scaling Shinola from $30M to $300M, relaunching Original New York Seltzer, and building a water company that once landed a $1M investment inside a bar at 2am — he’s learned what it truly takes to bring consumer products to market.

In this episode, Josh breaks down the realities of retail vs DTC, why story drives conversion, and how founders should think about margins, distribution, influencers, and affiliates. He shares unfiltered lessons from raising capital, surviving entrepreneurial lows, and why authenticity from the founder outperforms any influencer strategy.

His advice is simple: if you believe in your product, go all in. Get feedback, trust yourself, and don’t look back.

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