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Digital relationships run on a longer clock than in-person ones. Several comments and a couple of messages spread over weeks, rather than one good fifteen-minute conversation at an event. Most people quit long before it works.

In this session Bobby is joined by Niraj Kapur, Ariel Lee and Jonaed Iqbal to work through how relationships actually get built on LinkedIn. Why comments are the currency that drives reach, and why a good one runs twelve words rather than "great post." The sequence that turns a stranger into a familiar face before you ever send a connection request. Voice notes and video over typed messages. And why effort is the entire differentiator when almost nobody makes any.

Bobby closes with his own approach. He is a huge advocate for multiplatform content, because we are all on rented space. And he makes the case that personal branding is what gives the whole thing direction, so that every comment and every reach-out is purposeful instead of scattered.

Niraj Kapur is a LinkedIn Top Voice in sales and author of "Everybody Works In Sales," based in Northern Ireland. Ariel Lee is a LinkedIn coach. Jonaed Iqbal is the founder of NoDegree.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com