Google Ads can drive massive volume—but that same volume comes with intense competition and rising costs. For many brands, the problem isn’t execution. It’s choosing the wrong channel for their business model.

In this episode, we break down how to evaluate whether Google Ads actually makes sense for your brand, using the volume vs competition framework and explaining where Performance Max fits into the picture.

You’ll learn:
-How to think about Google Ads through the volume vs competition axis
-When Google Ads is a strong growth channel—and when it’s not
-Why higher intent doesn’t always mean higher profitability
-Where Performance Max works best (and where it struggles)
-How to decide if Google Ads should be a core channel or a supporting one
-If you’re considering scaling Google Ads or wondering why results feel harder than expected, this episode will help you make a smarter, more strategic decision before investing more budget.

Want help deciding if Google Ads is right for your brand?
Book a free strategy call and we’ll review your business model, margins, and growth goals to determine whether Google Ads, Performance Max, or another channel is the best path forward.

Book your free strategy call here: https://www.lionmediaad.com/pages/contact

If this episode helped you rethink your channel strategy, hit 👍, subscribe, and comment “GOOGLE” below. I read and reply to every comment.