Why Every Photographer Needs to Master Human Psychology
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Why Every Photographer Needs to Master Human Psychology
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Ever wondered why some photographers capture emotion effortlessly while others struggle? In this episode, Travis sits down with portrait artist Ranka Djajic Sparavalo — founder of Ranka Photography and the 40 Over 40 Project — to talk about how psychology, empathy, and human connection create powerful images and a stronger creative business.
Ranka shares how her hospitality background shaped her client experience, how she builds trust with vulnerable subjects, and how she launched a thriving portrait brand at 42.
In This Episode:
• Why connection matters more than camera gear
• The psychology behind natural, emotional portraits
• The story of the 40 Over 40 women’s portrait project
• Building trust, confidence, and comfort with clients
• What hospitality teaches creatives about service
• Starting a creative career later in life
• Growing a studio and creating legacy-driven work
Whether you’re a photographer or a creative entrepreneur, this episode is a reminder that it’s never too late to build the career you want — and that great art always begins with understanding people.
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