Most businesses have great ideas — they just struggle to explain them in a way people actually want to watch.In this episode of The Kent Business Show Show, host Rachael Bryant is joined by Emma Youell, founder of award-winning animation and motion design studio Emma Design.Emma shares how animation helps businesses turn complex, boring, or overlooked information into engaging visual stories — without always needing to be the face on camera.What this episode coversHow animation helps businesses stand out online and at eventsWhy motion design is becoming essential in modern marketingThe difference between templated animations and custom brand storytellingUsing animation to explain products, services, and FAQs clearlyCreating mascots and characters to represent your brandHow animation can be repurposed across social media, websites, and eventsOvercoming imposter syndrome as a creative business ownerWhat winning business awards has meant for Emma’s confidence and growthWhere animation and video are heading next (including the role of AI)Who this episode is forBusiness owners who struggle to explain what they doFounders who don’t want to be on camera but still want video contentMarketing teams looking for evergreen, reusable contentCreative business owners navigating growth and confidenceKent-based businesses thinking about brand visibilityKey takeawayAnimation isn’t just about looking good — it’s about clarity, memorability, and creating assets that work harder for your business over time.When done well, animation becomes an evergreen brand tool that can grow with you.Resources mentionedEmma’s animation tips PDFExamples of brand mascots, event graphics, and animated explainers🎙️ Want to be a guest on the show?If you’re a Kent-based business owner with a story to share, we’d love to hear from you.This show exists to spotlight real businesses, real journeys, and real lessons — and to give Kent businesses a platform to be seen, heard, and remembered.👉 Find out how to apply to be a guest using the link below.Be seen. Be heard. Be unforgettable.00:00 – Why businesses struggle to explain what they do01:00 – Meet Emma Youell, animation and motion designer02:10 – How Emma got into motion graphics and animation03:25 – Turning boring information into engaging visuals04:30 – What motion graphics actually include (beyond cartoons)06:00 – Using animation at events to grab attention08:00 – Animation on websites and digital platforms09:00 – Don’t want to be on camera? Use animation instead10:30 – Creating brand characters and mascots11:55 – Imposter syndrome as a creative business owner13:40 – Winning awards and building confidence15:15 – Growing a creative business and building a team18:10 – Metal detecting, creativity, and mindset19:50 – Why mindset matters in business growth22:25 – How AI is impacting animation and video25:00 – Knowing when animation is (and isn’t) right27:00 – The future of video and animation for businesses29:40 – Evergreen content and long-term brand assets31:00 – Repurposing animation for maximum value34:00 – Trends in animation and brand differentiation37:30 – The limits of AI and the importance of human creativity41:55 – Saving time by outsourcing creative work42:55 – Emma’s animation tips for small businesses44:05 – How to work with Emma + becoming a guest