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When You Do Everything “Right”… and It Still Flops

When You Do Everything “Right”… and It Still Flops

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Every CEO knows the sting of doing everything right – following the plan, staying consistent, putting in the work – only to watch the results fall painfully flat. When that happens, most leaders spiral into self-blame, questioning their strategy, their work ethic, and sometimes even their calling. In this episode, Gwen and Tonya unpack what’s really happening in that uncomfortable gap between effort and results. Together, they break down the three places you must examine when diagnosing a disappointing outcome:

  • Your plan – Was it strategic or just a bundle of tactics? Were your assumptions sound?
  • The environment – What shifted around you that you couldn’t have predicted or controlled?
  • Your execution – Did the work actually get done the way you believe it did?

Everything referenced inside this episode:

Thinking in Bets by Annie Duke

Strategic Email Series – Sign up for Gwen’s weekly “one really good question” email


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