Catch up with Dr. Becky McCall after she defends her PhD and unpack what it takes to research digital storytelling inside a biomedical topic like antimicrobial resistance. We also get real about what stories can and cannot do on their own, then zoom out to targeting, dissemination, and new projects that translate stories into health system change.

Episode Key Messages

• finishing a seven-year PhD and surviving the defense
• using digital storytelling to engage antimicrobial resistance and antibiotic resistance
• defending an arts-based method through a behavioural science lens
• building projects beyond Storybug, including care home storytelling
• “digital fragmentation” and why incomplete records affect antibiotic decisions
• targeting stories through narrative framing and audience investment
• planning with partners, storytellers, organizations, and funders
• what Becky wishes she had known at the start of her PhD
• recruiting storytellers through trust and patient organizations
• the Common Language Story Slam as a model for shared viewing and discussion

Other Links Mentioned

• Read this episode's blog post
• Check out the Storybug website
• Listen to Becky's original Co-Created episode

Other Episodes Mentioned

• Ep 6 with Melody Williamson
• Ep 32 with Mike Wilson of Loughborough University
• Ep 48 with Dr. Will Bynum of the Shame Lab

About Our Guest

Dr. Becky McCall is based in London, UK, and has recently completed her first set of five digital stories that focus on people with experiences of antibiotic resistant infection. The work forms part of Becky’s PhD research (University College London) and aims to help address a gap in public engagement with one of the world’s top 10 humanitarian health crises (antimicrobial resistance-AMR). Becky is also a medical journalist writing for both medical and consumer press, recently including Foresight Global Health, Medscape.com, The Lancet, The Times and the Mail on Sunday. She has also worked in radio and TV. She'll make any excuse to travel; seeking inspiration in places and most importantly, people - firmly believing everyone has a story to tell. Connect with Becky McCall here.

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