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What if pain relief, faster recovery, and better sleep were a matter of getting the right light to the right place with the right dose? We sit down with Tom Kerber, engineer-turned-inventor and founder of SunPowerLED, alongside Dr. Hayman Buwan, physician and medical advisor, are bringing together deep engineering rigor and clinical insight to rethink how light-based technologies are applied in real-world health and performance settings.

We unpack photobiomodulation—the clinical side of red and near infrared light—and why some devices deliver real change while others barely scratch the surface.

Tom shares the unlikely path from blue-light dental curing to red-light cancer adjuncts and a personal back injury that proved how fast high-power LEDs can dial down pain. He explains the physics that most people miss: tissue is hungry, so you need total optical power and a large emitting area to drive photons deep into joints and brain tissue. That’s why cooling and engineering matter—air-cooled arrays that sustain output without bulky heat sinks let you get meaningful doses in minutes, not half-hour marathons.

Hayman brings the clinic: shoulder mobility restored in a six-minute session, knee and tendon pain easing quickly, dental patients healing from oral mucositis, and wounds closing faster with pre- and post-op light. On the brain side, we dig into concussion recovery, migraine interruption at aura, improved sleep quality across users, and early work in aphasia, autism, long COVID, and cognitive decline. We talk safety, where pulsing may require oversight, and why underpowered products fuel skepticism. You’ll hear about university collaborations targeting mood, opioid craving, and neuro recovery, plus why standardized protocols and dosing are the bridge from anecdotes to indications.

If you’ve wondered whether red light is hype or a true modality, this conversation gives you the science, the specs, and the stories to tell the difference. Subscribe, share with someone who needs relief today, and leave a review with the one condition you’re most curious to see treated next.

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Trophies are easy to buy; credibility is not. We sit down with Russ Fordyce, Chief Recognition Officer at Business Intelligence Group, to unpack how modern awards can be rigorous, transparent, and genuinely valuable for marketers under pressure to prove results. From volunteer judges with track records to blockchain certificates that verify logos across the web, Russ explains how trustworthy recognition turns into search-friendly proof that buyers and even AI systems can validate.

We dig into why the old models struggled—small panels, popularity contests, and murky criteria—and how a distributed, community-led approach fixes scale and fairness. Judges review a manageable set of entries, earn micro-credentials for service, and are themselves evaluated for quality. That structure keeps standards high while opening doors to niche categories that big shows ignore. Along the way, Russ shares memorable wins, from a solo founder behind BenjiLock turning recognition into Shark Tank momentum, to TD Bank’s creative use of enterprise tech across immersive learning and Roblox engagement.

For marketers navigating the shift from classic SEO to generative engine optimization, this conversation hits the heart of what works now: white-hat proof. Verified awards create durable authority signals that LLMs and search systems can trust, supporting your brand story with evidence rather than ad spend. If you’re building in B2B tech and feel drowned out by bigger budgets, you’ll find a pragmatic path forward through community, validation, and disciplined storytelling.

Ready to earn visibility instead of renting it? Subscribe for more conversations like this, share with a teammate who needs a credibility boost, and leave a review to help others find the show. Want to get involved? Go to we love techawards.com or visit bintelligence.com and check out my awards program at welovetechawards.com

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Most companies call it innovation when they add a feature. Real disruption is when you build the thing that makes the old one irrelevant.

That’s where this conversation starts. JJ de la Torre, founder and CEO of **Raven**, joins us to talk about what leaders consistently get wrong about digitalization, transformation, and “innovation theater”—and how to re-anchor teams around revenue and outcomes instead of decks and demos.

We dig into why the classic services model keeps breaking down. Strategy writes slides. Product ships features. Marketing wins awards. No one owns the result. JJ walks through Raven’s end-to-end model where think, build, and sell operate as a single accountable system. It sounds obvious. It’s not. That shift rewires how ideas get vetted, how products are built, and how success is measured.

Then we tackle AI—minus the hype. The real opportunity isn’t cost cutting. It’s redesigning the business model. Where can AI remove an entire step in the value chain? Enable performance-based pricing? Create revenue streams that didn’t exist last year? If AI isn’t changing how you make money, it’s just a faster expense line.

At the core of the conversation is design as a discipline for transformation. JJ’s book, **Transformation Designed**, frames design as a blueprint for results: center on the customer, validate with behavior, and turn insight into something teams can actually ship. We talk about why design-led companies outperform, how to avoid CES-style “innovation” nobody needs, and the hardest move of all—detachment. Killing today’s winner to create tomorrow’s business, the way Apple let the iPhone eclipse the iPod.

We wrap with what’s next for Raven: co-investment and variable models that share risk and upside with clients across the US, Europe, and Latin America. If you’re planning a 2026 reorg, here’s the gut check: does it change what you build, how you sell it, and how you get paid? If not, you’re just rearranging furniture.

Subscribe. Share it with someone who actually owns a P&L. And leave a review telling us which legacy product you’d sunset first.

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