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What’s Treading with Tire Review

What’s Treading with Tire Review

De : Babcox Media
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 What’s Treading with Tire Review brings you the latest tire industry trends, issues, technology and shop management practices among dealers in the industry today.Copyright Babcox Media
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    Épisodes
    • How the HawkEye Elite X Helps Tire Dealers Prepare for ADAS Growth

      How the HawkEye Elite X Helps Tire Dealers Prepare for ADAS Growth
      Jan 20 2026
      Today, we take you inside Hunter Engineering’s St. Louis headquarters for an in-depth look at the Hunter HawkEye Elite X, the company’s latest expandable alignment system designed to future-proof shops as ADAS work becomes unavoidable. Hunter’s Wheel Alignment Product Engineer, Alan Hagerty, joins Tire Review’s David Sickels to break down what the “X” really means for tire dealers: more storage, more capability, and a built-in upgrade path that lets a shop buy top-tier alignment technology today and add static ADAS calibration when they’re ready.

      Alan walks through how the system retains Hunter’s quick-grip, time-tested alignment tech while bringing new flexibility to the bay. The Elite X ships with Hunter’s ADASLink scan tool, allowing shops to perform mechanical alignments, steering resets, and dynamic ADAS calibrations without changing bays. That combination gives dealers a way to handle the majority of forward-facing calibration needs while building confidence before stepping into full static calibration setups.

      For shops worried about space, Alan explains why most dealers start with dynamic calibrations and how the mobile, wheeled design of the Elite X helps them reconfigure the bay as needed – even rolling the unit aside for static calibrations when the time comes. Alan also outlines who the system serves. He explains the ROI considerations behind adding ADAS capability. He shows how Hunter’s team supports the upgrade process from start to finish.

      Whether you’re already doing high volumes of alignments or evaluating ADAS as a new revenue stream, this episode breaks down how the Hunter HawkEye Elite X helps tire dealers grow by easily adding ADAS calibration to an existing alignment system.

      Tire Review: www.tirereview.com
      Hunter Engineering: www.hunter.com
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      9 min
    • Testing Three Hankook Dynapro Tires Through the Great Smoky Mountains

      Testing Three Hankook Dynapro Tires Through the Great Smoky Mountains
      Jan 6 2026
      What can real trail time in the Great Smoky Mountains reveal about where today’s light-truck tires truly fit?

      In this episode of What’s Treading, Tire Review heads to Pigeon Forge, Tennessee, for a hands-on ride and drive featuring three Hankook Tire Dynapro tires: the Dynapro AT2 Xtreme, Dynapro MT2, and Dynapro XT.

      We got the opportunity to test and compare how each tire handled on-road driving and off-road terrain. See the testing conditions, compare performance differences, and hear Robert Nasca, product and sales training manager, and K.C. Jensen, VP of U.S. PC/LT sales, explain how each tire fits drivers who split time between pavement, dirt, and rocky terrain.
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      7 min
    • Seven Conversations That Will Shape How Tire Dealers Win in 2026

      Seven Conversations That Will Shape How Tire Dealers Win in 2026
      Dec 23 2025
      This year’s What’s Treading conversations gave tire dealers a direct line to some of the industry’s most influential voices – Bridgestone, Continental, Nokian Tyres, Double Coin, Atturo, Global Air Cylinder Wheels, and Schrader – and today's show brings together the strongest tire dealer insights from those interviews.

      Tire Review: www.tirereview.com
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      21 min
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