In this episode, Athena Captain and Jada Haycraft discuss the critical importance of data and metrics in driving business growth in 2026. They emphasize the need for small businesses to focus on actionable metrics that directly impact revenue and profitability, rather than getting lost in vanity metrics. The conversation covers effective tracking systems, the significance of defining key performance indicators, and practical steps for implementing a no-excuses culture in business. The hosts share personal experiences and insights on how to leverage data for better decision-making and sustainable growth.

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https://www.athenacaptain.com/podcast

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Chapters

00:00 Understanding the Importance of Data in Business

02:28 Identifying Key Performance Metrics

05:09 Implementing the EOS System for Tracking

10:32 The Role of Tracking in Business Success

12:46 Defining Goals and Metrics for Growth

18:39 Actionable Metrics vs. Vanity Metrics

22:22 Rubber Meets the Road: Practical Tracking Strategies

30:51 Creating a No-Excuses Mindset in Tracking