Karl Lagerfeld didn’t just design fashion, he was the brand.

Katie Street sits down with Mirjam Schuele, SVP of Marketing at Karl Lagerfeld, live from the brand’s Amsterdam headquarters, to unpack how Karl built one of the most iconic personal brands in history, long before “personal branding” was even a concept.

Together, they explore:

• How Karl Lagerfeld deliberately built an unmistakable personal brand

• Why accessibility and “masstige” were central to his vision

• How the brand has evolved since Karl’s passing and how his legacy lives on

• What modern marketers can learn from Karl’s fearless authenticity

• The role of people, culture and community in marketing today

• Why authenticity will matter even more in an AI-driven future

As Karl himself famously said: “Embrace the present and invent the future.”

Listen now and learn how one man became larger than life and how you can apply those lessons to your own brand. Connect with us: Mirjam Schuele LinkedIn: https://www.linkedin.com/in/mirjam-schuele-6b405054/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/