What makes a great mobile banking app?
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What makes a great mobile banking app?
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What makes a mobile banking app something that customers get excited about? This episode looks at five capabilities that a bank should consider 1) simple & seamless design, 2) real-time alerts, 3) predictive insights, 4) hyper-personalization, and 5) easy customer service. According to McKinsey, mobile banking leaders generate 51% more annual touchpoints and 2.3x as many customer interactions. The Bank of America mobile app is used as an example of an excellent app. This episode reviews a blog post from PCBB titled “The best banking apps increase customer touchpoints by 51%.” A link to the blog post is included below.
Link: The Best Banking Apps Increase Customer Touchpoints by 51%
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