Most professional services firms approach growth the same way: copy what their competitors are doing, refine it slightly, and hope for better results.

In this episode of Breaking BizDev, we explore why that mindset creates stagnation—and why the firms that grow fastest often look outside their industry for better strategies.

We talk about the “professional services echo chamber,” why benchmarking can backfire, and how borrowing ideas from other sectors can unlock differentiation, stronger positioning, and a more scalable approach to business development.

If you're a firm owner, doer-seller, or sales/marketing leader trying to break through a growth plateau, this episode will give you a sharper way to think about what actually drives sustainable firm growth.

CHAPTERS:
00:00 Introduction
02:06 Cross-Industry Insights
04:04 AEC employs more seller-doers
09:15 Accounting firms are digitally mature
13:21 Creative agencies have strong account management
17:33 Wealth Management firms use Centers of Influence
23:42 Different pricing models across industries
28:08 Conclusion

Research mentioned in this episode:
• 2026 High Growth Study by Hinge Marketing
• AEC.BD report by Stambaugh Ness and SMPS
• Marketing Budget Benchmark Study by the Association for Accounting Marketing

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