What If Playing Safe Is The Risk
Impossible d'ajouter des articles
Échec de l’élimination de la liste d'envies.
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
What If Playing Safe Is The Risk
-
Lu par :
-
De :
If your brand looks “right” but something in you recoils, that reaction is data. It usually points to one thing: identity congruence, the match between what you believe on the inside and what your brand signals on the outside. In this episode, I dig into why so many founders build a brand that mirrors the industry, then wonder why it feels generic, attracts price shoppers, or creates that constant need to push and sell. When consumer behaviour is driven by emotion and attention is fragmented, safe branding becomes the most expensive choice.
Want to join me in person for a full day workshop? The Underground will be running in Sydney Tuesday 9 June. See the link for details: https://youroneandonly.com.au/theunderground/
Send us Fan Mail
Visit: youroneandonly.com.au
Connect with Tara on LinkedIn: @tarajoyladd
Read Not For Speakerphone on Tara's Substack: @taraladd
Follow YO&O on IG @youroneandonly_au
Follow Tara on IG @iamtaraladd
Free Brand Gap Finder: Not sure where your brand is falling short? Start here.
Sign up for the Design Mind Theory Email: See how psychology shapes the brands people actually choose.
