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In this episode, we’re joined by illustrator, designer, and letterer, Lisa McCormick who is celebrating 10 years of full-time freelancing and doing it her way! Lisa shares how she’s built a career working with major brands without being loud online or glued to every social media platform. We talk about why personal projects are often the reason dream clients come knocking, how curiosity and experimentation have shaped her signature style, and why being “quiet” online doesn’t mean being invisible.

We also get real about freelancing and burnout and what it looks like to intentionally design a workday (and life) that actually feels good. From color obsession phases and travel-inspired projects to co-working for mental health, this episode is packed with honest insights for creatives navigating long-term careers.

If you’ve ever felt pressure to show up louder, work longer, or sacrifice yourself to success, this conversation is a reminder that there are many ways to build a fulfilling creative life.

All that and more when you listen to this episode:

• What 10 years of freelancing has taught Lisa
• Why personal projects are her biggest source of paid client work
• How curiosity and experimentation lead to unexpected opportunities
• Booking major clients without constantly posting or self-promoting
• The difference between growing a following and growing a career
• Finding and developing a signature illustration style
• The realities of art theft, Pinterest virality, and protecting your work
• Why bigger clients often allow more creative freedom
• Building healthier workdays and boundaries, breaks, and balance

Connect with Lisa McCormick

Instagram: https://www.instagram.com/madebylisamarie/

Website: https://madebylisamarie.com/

Behance: https://www.behance.net/LisaMcCormick

Mentioned in this episode:

• Chicago Bears
• Marine Layer
• PBS
• Dribbble
• Adobe MAX

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

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