The message wasn’t ready, but the product wouldn’t wait.

In this episode of What Happened to Paul? Jarod Greene sits down with Lindsay Morton, Vivun’s Director of Demand Generation, to talk about what it really takes to communicate a moving target. As Ava evolved and accelerators started dropping, the team had to rethink everything they thought they were going to say. No prep time. No buffer. The website became the message board.

Ava, too, wasn’t just the product. She was part of the team now – and that changed the story.

Lindsay walks through the moment everything flipped, how real-time collaboration helped the message stay clear, and why some fire drills are worth running toward.

In this episode, you’ll learn:

1. Why accelerators changed the game – Proactive output reframed what the product was and how to talk about it.
2. Why startups ship at 88% – Field feedback is faster than perfect positioning.
3. What makes speed possible – A clear checklist and a reason to sprint.

Things to listen for:

(00:00) Introduction

(01:06) The accelerators that changed everything

(02:11) Why the website became the central hub

(03:58) Translating product features into human impact

(06:29) Managing fire drills that actually matter

(10:12) What it felt like when the launch went live

Paul never liked surprises, but this one hit from all sides.

In this episode of What Happened to Paul? Jarod Greene sits down with Victoria Myers, Senior Content Marketing Specialist at Vivun, to unpack what happens when a launch loses its footing mid-stride. The product changed. The audience shifted. And the team had to rethink everything, fast.

More than just a product rename, this marked a shift in identity for the company—and for the people behind the scenes trying to hold it all together.

In this episode, you’ll learn:

1. Why creative work takes the first hit – Messaging unravels the moment the product direction shifts.
2. How emotion enters the process – Change hits harder when identity’s on the line.
3. What freedom really looks like – Scrapping the plan made room for bolder and better ideas.

Things to listen for:

(00:00) Introduction

(01:27) What the launch plan originally looked like

(03:15) How the creative stays flexible through chaos

(05:12) The moment Victoria knew everything would change

(07:09) Responding emotionally, then rebuilding practically

(08:27) Why the final preview meant so much to the team

Paul never missed a step in the plan—until the plan started shifting beneath him.

In this episode of What Happened to Paul? Jarod Greene talks with Dominique Darrow, Vivun’s co-founder and CCO, about the moment a solid launch plan ran straight into the chaos of change. The strategy was in place. The roadmap was clear. But Ava’s new capabilities didn’t care. They moved faster than any draft, forcing the team to rebuild in real time. Planning became about building a structure that could bend without breaking.

Dominique shares how the team stayed aligned, how iteration became the rule, and why communication mattered more than ever when nothing stayed still.

In this episode, you’ll learn:

1. Why rigid plans break – Flexibility shapes how momentum is maintained.
2. How teams stay synced – Communication and clarity drive every moving part.
3. What planning really means – It’s about structure that evolves with the work.

Things to listen for:

(00:00) Introduction

(01:03) The Friday night call that changed everything

(03:13) Turning strategy into a three-phase execution plan

(04:12) How to plan when everything keeps changing

(05:06) Keeping cross-functional teams aligned without confusion

(07:43) Final steps before moving into creation mode