The message wasn’t ready, but the product wouldn’t wait.

In this episode of What Happened to Paul? Jarod Greene sits down with Lindsay Morton, Vivun’s Director of Demand Generation, to talk about what it really takes to communicate a moving target. As Ava evolved and accelerators started dropping, the team had to rethink everything they thought they were going to say. No prep time. No buffer. The website became the message board.

Ava, too, wasn’t just the product. She was part of the team now – and that changed the story.

Lindsay walks through the moment everything flipped, how real-time collaboration helped the message stay clear, and why some fire drills are worth running toward.

In this episode, you’ll learn:

1. Why accelerators changed the game – Proactive output reframed what the product was and how to talk about it.
2. Why startups ship at 88% – Field feedback is faster than perfect positioning.
3. What makes speed possible – A clear checklist and a reason to sprint.

Things to listen for:

(00:00) Introduction

(01:06) The accelerators that changed everything

(02:11) Why the website became the central hub

(03:58) Translating product features into human impact

(06:29) Managing fire drills that actually matter

(10:12) What it felt like when the launch went live