Are you a leader who struggles with personal branding, or maybe you’re unsure how to create a personal brand that actually feels like you? Many leadership coaches and small business owners struggle with a personal brand strategy and self-promotion because it feels inauthentic or overwhelming.

But in today’s digital world, having a defined personal brand strategy isn’t just about vanity, it’s a mindset and a critical tool for unlocking your potential and amplifying your impact.

In this episode, I sit down with digital brand and communications expert Jess Jensen to demystify the process of building a personal brand.

We break down why most leaders get this wrong (hint: it’s not about bragging or the fear of looking like you’re bragging) and how you can shift your mindset to view branding as an act of service. Jess shares her own journey of discovering her superpower and how she helps others do the same.

You will learn a practical personal branding strategy and framework designed specifically for busy professionals. We cover Jess’s 5-step framework that takes you from “I don’t know what to post” to having a clear, confident voice on platforms like LinkedIn.

Whether you are looking to attract more clients or establish yourself as a thought leader, this conversation provides the direction and inspiration you need.

We also dive deep into authentic leadership and why your unique values are the strongest foundation for your content. If you have been waiting for permission to show up as your true self, this is it. By the end of this video, you’ll have actionable clarity on your audience, your message, and your mission.

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SPECIAL OFFER: Jess is offering a free LinkedIn Profile audit for the month of February 2026. To sign up:
1️⃣Go to https://calendly.com/jessjensen-copilotcommunications/25min

2️⃣ Set up a meeting on Jess' calendar, and in the notes section, mention this podcast and leave a link to your LinkedIn profile.

Thank you, Jess, for the generous offer!
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*** Don't miss another episode with amazing guests l- subscribe here: https://www.youtube.com/@WDYKTBT?sub_confirmation=1 ***

In this episode, Jess answers the following questions:
➡️ What is a personal brand?
➡️ What is my personal brand?
➡️ How to build my personal brand?
➡️ How to build my personal brand on social media?

Resources mentioned in the episode:
➡️Jess’ Linkedin: https://www.linkedin.com/in/jessicakjensen/
➡️Jess’ Company, Co-pilot Communications: https://www.copilotcommunications.com/

Music in this episode by Ian Kastner.

"What Do You Know To Be True?" is an invitation to be inspired to discover your superpower, unlock your potential, and create your impact in the world.

This podcast is for coaches, org development professionals, small business owners, people leaders, and anyone who is working on their leadership capabilities and personal growth in their pursuit of unlocking and living into their possibilities.

For more info about the podcast or to check out more episodes, go to: https://www.youtube.com/@WDYKTBT?sub_confirmation=1

"What Do You Know To Be True?" is hosted by Roger Kastner, is a production of Three Blue Pens, and is recorded on the ancestral lands of the Duwamish and Suquamish people. To discover the ancestral lands of the indigenous people whose land you may be on, go to: https://native-land.ca/

Keywords
#PersonalBranding #LeadershipDevelopment #personalbrandstrategy #authenticleadership #Mindset #PersonalDevelopment #howtocreateapersonalbrand #discoveryoursuperpower #unlockyourpotential #createmoreimpact

What if the very patterns holding you back are trying to protect you?

In this conversation we explore how Internal Family Systems or IFS coaching and the practice of holding space can help you deepen your relationship with yourself, so you are more ready to discover your superpower, unlock your potential, and create your impact in the world.

If you’ve ever felt stuck, conflicted, or unsure why certain patterns, inner critics, or emotional reactions keep showing up, this conversation offers a powerful reframe. IFS coaching helps purpose-driven people…
➡️develop more self-leadership
➡️create emotional regulation, and
➡️increase compassion for the parts of themselves that get in the way
…without trying to “fix” them.

For those on the path to discover your superpower, unlock your potential, and create your impact, other guests have shared that improving your understanding of and relationship with yourself is big accelerator.

And today’s guest, Janet Livingstone, helps others develop that deeper understanding of themselves.

Janet is an IFS-informed executive coach, an organizational development consultant, and facilitator.

And in this conversation, she gives one of the best descriptions of what IFS is, and the difference between using IFS in therapy and in coaching.

Her superpower is helping others heal, and she shares her experiences as an IFS coach and a trained integration facilitator for clients who have gone on guided psychedelic journeys and want help in making sense of the new neural pathways they’ve created.

In this episode, Janet answers the following questions:
➡️ What is Internal Family Systems or IFS?
➡️ What is IFS Coaching?
➡️ What is psychedelic journey integration?
➡️ What is IFS Team Coaching?

My favorite quote from the episode:
“It is a spiritual experience to witness someone else’s healing.”

Resources mentioned in the episode:
➡️ Janet’s Website
➡️ Janet’s LinkedIn

Chapters
0:00 Intro & Welcome
2:36 What is Internal Family Systems or IFS Coaching?
6:14 Understanding Parts: Inner Critics, Protectors, and Exiles
12:35 IFS Coaching vs Internal Family Systems Therapy: What’s the Difference?
17:01 How IFS Helps Leaders and Coaches Hold Space
25:50 Psychedelic Integration and Emotional Healing
30:29 Healing PTSD, Depression, and Anxiety: What the Research Says
33:26 What Inspired Janet’s Superpower of Helping Others Heal
37:57 What Janet Knows To Be True About Helping Others Heal
39:45 Bringing IFS Coaching Into Teams and Organizations

Music in this episode by Ian Kastner.

"What Do You Know To Be True?" is an invitation to be inspired to discover your superpower, unlock your potential, and create your impact in the world.

This podcast is for people leaders, coaches, org development practitioners and anyone who is working on their leadership capabilities and personal growth, through coaching or not, in their pursuit of unlocking and living into their possibilities.

For more info about the podcast or to check out more episodes, go to:
https://whatdoyouknowtobetrue.com/episodes

"What Do You Know To Be True?" is hosted by Roger Kastner, is a production of Three Blue Pens, and is recorded on the ancestral lands of the Duwamish and Suquamish people. To discover the ancestral lands of the indigenous people whose land you may be on, go to: https://native-land.ca/

Keywords
#IFSCoaching #psychedelicintegration #holdingspace #internalfamilysystems #ifs #WhatisInternalFamilySystems #WhatisIFS #WhatisIntegration #WhatisPsychedelicIntegration #discoveryoursuperpower #unlockyourpotential #CreateYourImpact

***This conversation is with Ayurvedic Doctor and Corporate Wellness Expert, Sweta Vikram, and it's about leadership effectiveness and how to increase impact as a leader. Sweta says the path to effective leadership is through finding balance, exploring our true self, and showing up with more kindness. ***

What if the most powerful leadership skill isn't about what you accomplish, but about how you make others feel?

In this episode, Ayurvedic doctor and corporate wellness expert Sweta Vikram reveals why making people feel seen isn't just a nice-to-have: it's essential for effective leadership, team performance, and organizational health.

Drawing from 5,000 years of Ayurvedic wisdom, Sweta shares how self-awareness and presence can transform leadership from performative to profound.

For leaders drowning in chaos and responsibility, Sweta offers a lifeline: "Burnout happens in chaos, healing happens in routines." She explains how high performers and executives can prevent burnout by understanding their natural rhythms and creating sustainable practices that honor both ambition and wellbeing.

But here's the paradox: you can't make others feel seen if you don't see yourself first. "Once we get to know ourselves, the Jekyll and the Hyde and everything in between, we are just kinder to everybody else," Sweta explains. This episode challenges the traditional leadership playbook that prioritizes doing over being, competition over compassion, and performance over presence.

In this conversation, you'll discover:
➡️ Why "healing begins when people start to feel visible" and what this means for your team
➡️ How to recognize signs of imbalance in yourself and your leadership style
➡️ The difference between being kind and being nice—and why it matters
➡️ Practical ways to pause, reflect, and show up more authentically as a leader
➡️ How ancient Ayurvedic principles apply to modern workplace challenges

Whether you're a proven executive, an emerging leader, or a coach supporting others, this conversation offers a refreshing perspective on what truly makes leadership sustainable and impactful.

Subscribe to What Do You Know To Be True? for more conversations that unlock your leadership potential.

In this episode, Sweta answers the following questions:
➡️What is Ayurveda?
➡️How to be more valuable as a leader?
➡️How to make people feel seen?
➡️How to be more mindful as a leader?

Resources mentioned in the episode:
➡️Sweta’s Website: https://www.swetavikram.com/
➡️Sweta’s LinkedIn: https://www.linkedin.com/in/swetavikram
➡️Sweta’s Instagram: https://www.instagram.com/swetavikram

Music in this episode by Ian Kastner.

"What Do You Know To Be True?" is a series of conversations with ordinary people about their extraordinary talent and the meaningful impact it has on others. The invitation is to be inspired to discover your superpower, unlock your potential and possibilities, and make meaningful impact in the world.

This podcast is for people leaders, coaches, org development practitioners and anyone who is working on their leadership capabilities and personal growth, through coaching or not, in their pursuit of unlocking and living into their possibilities.

For more info about the podcast or to check out more episodes, go to: https://whatdoyouknowtobetrue.com

"What Do You Know To Be True?" is hosted by Roger Kastner, is a production of Three Blue Pens, and is recorded on the ancestral lands of the Duwamish and Suquamish people. To discover the ancestral lands of the indigenous people whose land you may be on, go to: https://native-land.ca/

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