Are you a leader who struggles with personal branding, or maybe you’re unsure how to create a personal brand that actually feels like you? Many leadership coaches and small business owners struggle with a personal brand strategy and self-promotion because it feels inauthentic or overwhelming.

But in today’s digital world, having a defined personal brand strategy isn’t just about vanity, it’s a mindset and a critical tool for unlocking your potential and amplifying your impact.

In this episode, I sit down with digital brand and communications expert Jess Jensen to demystify the process of building a personal brand.

We break down why most leaders get this wrong (hint: it’s not about bragging or the fear of looking like you’re bragging) and how you can shift your mindset to view branding as an act of service. Jess shares her own journey of discovering her superpower and how she helps others do the same.

You will learn a practical personal branding strategy and framework designed specifically for busy professionals. We cover Jess’s 5-step framework that takes you from “I don’t know what to post” to having a clear, confident voice on platforms like LinkedIn.

Whether you are looking to attract more clients or establish yourself as a thought leader, this conversation provides the direction and inspiration you need.

We also dive deep into authentic leadership and why your unique values are the strongest foundation for your content. If you have been waiting for permission to show up as your true self, this is it. By the end of this video, you’ll have actionable clarity on your audience, your message, and your mission.

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SPECIAL OFFER: Jess is offering a free LinkedIn Profile audit for the month of February 2026. To sign up:
1️⃣Go to https://calendly.com/jessjensen-copilotcommunications/25min

2️⃣ Set up a meeting on Jess' calendar, and in the notes section, mention this podcast and leave a link to your LinkedIn profile.

Thank you, Jess, for the generous offer!
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*** Don't miss another episode with amazing guests l- subscribe here: https://www.youtube.com/@WDYKTBT?sub_confirmation=1 ***

In this episode, Jess answers the following questions:
➡️ What is a personal brand?
➡️ What is my personal brand?
➡️ How to build my personal brand?
➡️ How to build my personal brand on social media?

Resources mentioned in the episode:
➡️Jess’ Linkedin: https://www.linkedin.com/in/jessicakjensen/
➡️Jess’ Company, Co-pilot Communications: https://www.copilotcommunications.com/

Music in this episode by Ian Kastner.

"What Do You Know To Be True?" is an invitation to be inspired to discover your superpower, unlock your potential, and create your impact in the world.

This podcast is for coaches, org development professionals, small business owners, people leaders, and anyone who is working on their leadership capabilities and personal growth in their pursuit of unlocking and living into their possibilities.

For more info about the podcast or to check out more episodes, go to: https://www.youtube.com/@WDYKTBT?sub_confirmation=1

"What Do You Know To Be True?" is hosted by Roger Kastner, is a production of Three Blue Pens, and is recorded on the ancestral lands of the Duwamish and Suquamish people. To discover the ancestral lands of the indigenous people whose land you may be on, go to: https://native-land.ca/

Keywords
#PersonalBranding #LeadershipDevelopment #personalbrandstrategy #authenticleadership #Mindset #PersonalDevelopment #howtocreateapersonalbrand #discoveryoursuperpower #unlockyourpotential #createmoreimpact