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This Week in Business

This Week in Business

De : The Wharton School
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 Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world.

Hosted on Acast. See acast.com/privacy for more information.

844532d0-25f8-11f0-975b-2d032272e5a5 Direction Economie Management Management et direction
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    Épisodes
    • Stablecoins Explained: Bridging Digital Assets and Traditional Finance

      Stablecoins Explained: Bridging Digital Assets and Traditional Finance
      Feb 13 2026

      Kevin Werbach, Wharton Professor of Legal Studies and Business Ethics, discusses the Stablecoin Toolkit and how clearer definitions, regulatory frameworks, and emerging use cases could position stablecoins as a bridge between digital assets and the traditional financial system.


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      9 min
    • Super Bowl Advertising Trends, Creative Strategy, and Brand Competition

      Super Bowl Advertising Trends, Creative Strategy, and Brand Competition
      Feb 11 2026
      Dr. Americus Reed, II, Wharton Professor of Marketing, breaks down the strengths, themes, and competitive dynamics of this year’s Super Bowl ads, including the role of nostalgia, humor, artificial intelligence, and long-term brand storytelling.

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      12 min
    • The Economic Reality Behind Billionaires Taxes and State Budgets

      The Economic Reality Behind Billionaires Taxes and State Budgets
      Feb 6 2026
      Kent Smetters, Faculty Director of the Penn Wharton Budget Model and Professor of Business Economics and Public Policy at the Wharton School, analyzes the origins of billionaire and wealth taxes, explains why they consistently underperform revenue expectations, and explores their economic distortions at both the state and national level.

      Hosted on Acast. See acast.com/privacy for more information.
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      10 min
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