We're prompt-engineering our way to mediocrity
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We're prompt-engineering our way to mediocrity
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The use of AI tools in marketing opens up possibilities that we couldn't have imagined a few years ago. But it's also allowed us to produce lazy, sloppy, junk that reflects badly on how buyers view our brand.
Rather than use AI to make us and our brands "better" (whatever that means) we're focusing on its use to make us faster, even if our standards of quality take a nosedive as a result.
Poorly-produced AI-generated images are the clipart of the 2020s (don't know what "clipart" is? Ask your parents).
What we're doing is teaching people to recognize the corners we choose to cut. Every obviously AI-generated piece of content contributes to pattern recognition for our audience. After enough exposure, they don't need to consciously spot the signs. They can feel it, in the same way they learned to feel that a generic, overused stock image isn't trustworthy.
The Cognitive Marketer
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