Daria Neretina & Alina Krupenina are bringing us the best marketing strategies to reach Gen Z couples. Daria & Alina are the founders of WedVibes, and they've got some surprising and expert-level insights for wedding planners.

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In this special episode, Eddie Babbage sits down in the guest chair to talk about entrepreneurship and the inner workings of Timeline Genius.

This interview was a joy to record, and we hope it will transform the way you listen to every Wedding Industry Insider episode. Here are some of the fun topics Eddie Babbage covers this week:

• How Eddie's childhood and early career led him to entrepreneurship.
• Encouragement for anyone who "fell into" business ownership and wants to take on the identity of an entrepreneur.
• The story behind Eddie's three business ventures and what sets Timeline Genius apart.
• A behind-the-scenes tour of what makes Timeline Genius run, and what it took to get it to this point
• The biggest mistake you can make when starting a business... and what to do instead.
• And… Eddie's #1 advice for wedding planners

Today's guest host was Emily Sumners-Tuipulotu, who manages the Wedding Industry Insider Podcast. She has over 12 years of experience as a wedding planner and is the owner of Day of Middle Tennessee Weddings.

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RIP to the marketing funnel, and welcome to the Marketing Theme Park. Becca Pountney tells us how to resonate through the noise and chaos.

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