War with Zillow
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War with Zillow
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There’s a battle brewing in real estate—and it’s centered around how (and where) homes are marketed. In this episode of Ladies Who List, we'll unpack the growing tension between Compass and Zillow, all rooted in one hot-button issue: private listings, also known as pocket listings.
Should sellers be allowed to privately market their homes for more than 24 hours before going public on the MLS? Or does that limit buyer access and transparency? We break down what’s really going on behind the scenes—from NAR’s Clear Cooperation policy and Zillow’s aggressive 24-hour rule, to how this affects sellers, buyers, and agents alike. With personal stories about how pocket listings have helped sellers test pricing and avoid costly mistakes.
Bottom line: This isn’t just an agent issue—it affects every buyer and seller navigating today’s fast-moving market.
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