Hi and welcome to another episode of The Talk Music Podcast!

What does it take to build a global rock career—from underground scenes to arena stages?

This episode dives deep with WALLY VAN MIDDENDORP a powerhouse music executive whose fingerprints are all over the international rock and alternative landscape. Now based in London and working with In De Goot Management as Senior Vice President, International, with a roster that includes Shinedown, Halestorm, Black Stone Cherry, GWAR, and Canadians Theory of a Deadman, Wally shares insight into international strategy, bridging U.S. and European operations and the growing success of artists selling merch and physical goods.

But his story goes far beyond management. Wally has held top roles across the industry—from SVP International at Roadrunner Records working closely with founder Cees Wessels to General Manager of Sony Music Netherlands, as well as GM of the prestigious PIAS label AKA Play It Again Sam in the Benelux where we actually met when I signed Voivod to the label for European distribution.

Our chat includes his early beginnings—when, in his teenage years, he was president of the David Bowie fan club—and his time as an artist himself, fronting the pioneering Dutch post-punk band MINNY POPS who opened for Slash and Joy Division. We also touch on his time spent with Lars Ulrich and working with acts such as Ricky Martin, Julio Iglesias, Mötley Crüe, Alterbridge and many others.

From leading European operations to shaping global marketing strategies, his career is a masterclass in how music moves across borders and audiences.

If you’re a fan of great music stories, this episode is packed with them.

Enjoy!

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