In this episode of Wine x Web3, I wrap up our Bordeaux series with a very special guest: Saïd El Yousfi, founder of Maison Wineted and co-owner of Château Saint-Laurent. Saïd’s journey from the vineyards of Avignon to becoming one of Bordeaux’s most forward-thinking négociants is incredible. David Garrett, my co-founder at dVIN Labs, joins me as we dig into how Bordeaux’s négociant system is evolving in 2025 — from pricing shifts and supply chain pressures to how younger collectors are changing the game. We also get into how innovations like tokenization and the dVIN Protocol can unlock new ways to source, trade, and value investment-grade wine globally. If you’re curious about what’s next for Bordeaux and fine wine as a real-world asset, this one’s for you.

Key Points From This Episode:

* Why I invited Saïd to help close out our Bordeaux series

* How Saïd’s background shaped his approach to the négociant world

* What makes the 2024 Bordeaux vintage so compelling for collectors

* The role of pricing adjustments and access for younger buyers

* How the négociant system is handling today’s market pressures

* Why Bordeaux’s distribution model is still so resilient

* How tokenization separates ownership from custody in wine

* What we’re building with the dVIN Protocol and global liquidity

* How traditional players are reacting to blockchain and smart contracts

* Why wine as an asset class is ready for its next chapter

TL;DR:

Bordeaux 2024 Vintage: Structurally strong and smartly priced—Saïd breaks down what makes this a compelling vintage for long-term collectors.

The Négociant’s Role: He explains the often-misunderstood role of Bordeaux négociants, and how they quietly shape global access and strategy.

Market Dynamics: From global pricing pressure to shifting demand in Burgundy, Napa, and beyond, Saïd outlines what’s changing—and what isn’t.

Digital Infrastructure: Platforms like dVIN are bringing liquidity and transparency to Bordeaux’s traditional systems, giving négociants and collectors new tools without erasing heritage.

Links:

* Saïd El Yousf on LinkedIn: https://fr.linkedin.com/in/sa%C3%AFd-el-yousfi

* Maison Wineted: https://maison-wineted.com/

* Jana Kreilein on LinkedIn: https://de.linkedin.com/in/jana-kreilein

* dVIN Labs: https://www.dvinlabs.com/

Be sure to subscribe, like and follow dVIN Labs everywhere here: https://dvin.app/links

Episode Description:

In this episode of Wine x Web3, I’m joined by my co-founder David Garrett to shift the focus from Bordeaux’s Left Bank to the Merlot-rich Right Bank. We explore the unique terroir of this iconic wine region and then transition to a deep analysis of how tokenized bottles and smart contracts are revolutionizing access to capital in the wine industry.

We examine the role of digital corks, bonded storage, and the dVIN protocol in transforming wine into a verifiable, lendable asset class—bridging passion, portfolios, and blockchain.

Highlights also include Jane Anson’s unforgettable tasting of space-traveled Petrus.y.

Key Points From This Episode:

* Overview of the Right Bank’s terroir and dominant grape varieties

* Differences in classification systems between Left and Right Bank Bordeaux

* Jane Anson’s tasting of Petrus that traveled to space

* Challenges wine producers face with traditional financing models

* How tokenized wine and digital corks provide verifiable ownership

* The benefits of wine-backed lending through smart contracts

* Comparison between wine collateral and models like Parmigiano Reggiano and whiskey-backed assets

* How the dVIN protocol facilitates lending without selling inventory

* The economic and strategic advantages for winemakers and collectors

* The broader impact of blockchain in modernizing the wine industry

‼️TL;DR

In this episode, I connect with my fellow dVIN Labs co-founder David Garrett to explore how the tokenization of fine wine—especially Bordeaux’s Right Bank—unlocks new liquidity for collectors, merchants, and producers.

We cover:

* The strategic value of Merlot-driven wines from Saint-Émilion and Pomerol

* Why these Right Bank bottles are gaining traction with younger collectors

* The market potential of wine as a borrowable, blockchain-verified asset

* We break down how Digital Corks™, smart contracts, and bonded storage come together to make wine a credible form of on-chain collateral—one that preserves portfolio integrity while offering new access to capital.

Plus, the episode includes a story from Jane Anson’s now-legendary space-aged Pétrus blind tasting. Yea, that really happened.

If you’ve ever wondered how wine moves from luxury to liquidity—this is your blueprint.

Links:

* Jane Anson on X: https://x.com/janeansonwine?lang=en

* Jane Anson on LinkedIn: https://fr.linkedin.com/in/janeanson

* Jana Kreilein on LinkedIn: https://de.linkedin.com/in/jana-kreilein

* dVIN Labs: https://www.dvinlabs.com/

Be sure to subscribe, like and follow dVIN Labs everywhere here: https://dvin.app/links

In this episode, Jana sits down with Jane Anson—author of Inside Bordeaux, former Decanter correspondent, and founding member of Club dVIN—for a deep dive into the 2024 Bordeaux En Primeur campaign and what it means for the future of wine investing.With prices down significantly across the board—including First Growths dropping 25–30%—this year’s campaign marks a rare moment where high quality and real value converge. Jane brings decades of insight into how to read the region’s market signals and what to pay attention to as Bordeaux repositions itself globally.You’ll learn:Why the Left Bank still holds the foundation of wine investingHow producers are either innovating or retrenching, and why both strategies matterWhat today’s market correction reveals about the future of en primeurHow younger collectors and global buyers are reshaping demandAnd where tokenization through dVIN could offer Bordeaux a long-overdue leap into global liquidity and transparencyIf you care about Bordeaux as a region, a culture, or a financial asset—this episode is essential listening.

Key Points From This Episode:

* Introduction to Jane Anson’s career and role in the world of Bordeaux

* Overview of the 2024 Bordeaux En Primeur campaign and TLDR summary

* Explanation of the Left Bank’s geographical and investment significance

* Historical dominance of Left Bank wines in global wine investment

* Market challenges and production complexities of the 2024 vintage

* Noteworthy Châteaux that performed well this year and why

* Analysis of current price corrections and market participation trends

* Discussion of whether this signals a turning point for Bordeaux

* Exploration of innovation versus tradition at top estates like Pontet-Canet and Montrose

* Emerging players in Bordeaux, including the story of Château Evoke

* The role of First Growths and broadening appreciation among collectors

* Insight into younger collectors and their growing interest in wine

* dVIN’s approach to tokenization and modernizing the wine investment landscape

* Baku AI and its role in optimizing wine portfolios and market analysis

Links:

* Jane Anson on X: https://x.com/janeansonwine?lang=en

* Jane Anson on LinkedIn: https://fr.linkedin.com/in/janeanson

* WineGuy: https://t.me/WineGuyBot

* Jana Kreilein on LinkedIn: https://de.linkedin.com/in/jana-kreilein

* dVIN Labs: https://www.dvinlabs.com/

Be sure to subscribe, like and follow dVIN Labs everywhere here: https://dvin.app/links