Couverture de Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

De : I Hear Everything
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Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    • How AI search is reshaping visibility: from rankings to mentions

      How AI search is reshaping visibility: from rankings to mentions
      Feb 23 2026

      AI search responses prioritize brand mentions over traditional link citations. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how brands achieve greater business impact through strategic mention optimization rather than conventional link-building approaches. The discussion covers mention-first optimization strategies that position brands directly within AI-generated product recommendations and the framework for evaluating business impact between citation-based visibility versus brand mention prominence in search responses.

      See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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      44 min
    • Building High-Impact Enterprise SEO Teams: Creative Roles & Personal Branding SEO

      Building High-Impact Enterprise SEO Teams: Creative Roles & Personal Branding SEO
      Feb 22 2026

      Enterprise SEO teams require strategic role allocation beyond traditional technical and content functions. Patrick Stox, Technical SEO Consultant at Ahrefs with extensive experience scaling search programs across multiple enterprise organizations, outlines his framework for building high-impact in-house teams. The discussion covers optimal team composition prioritizing creative problem-solvers over rigid job titles, integration of video content specialists as core team members, and personal branding strategies that differentiate enterprise content through visible subject matter experts rather than anonymous corporate voices.

      See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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      3 min
    • Standing Out in Enterprise SEO: Building Creative In-House Teams

      Standing Out in Enterprise SEO: Building Creative In-House Teams
      Feb 22 2026

      Enterprise companies struggle to differentiate content from 50+ competitors doing identical strategies. Patrick Stox, Technical SEO at Ahrefs with proven expertise in scalable search programs, shares his framework for building high-impact in-house teams. He outlines the essential technical and content roles needed for enterprise search success, emphasizes hiring creative problem-solvers over traditional job titles, and details his strategy for creating standout content through personal branding and industry visibility rather than generic corporate messaging.

      See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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      2 min
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