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Voices Of Influence

Voices Of Influence

De : Ben Jeffries & Caspar Lee
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 Welcome to Voices of Influence, a podcast created by Influencer. In a world where creators and their audiences shape culture, and the media and advertising world is evolving faster than ever, Voices of Influence is about the people driving that change. From creators and founders to media leaders, trailblazing brands and industry insiders, these voices shape the future. Voices of Influence explores creative risks, pivotal decisions, and career-defining moments. Expect honest conversations about growth, ambition, and the shifts transforming how we connect, create, and communicate.

Hosted on Acast. See acast.com/privacy for more information.

Ben Jeffries & Caspar Lee Direction Economie Management et direction Réussite personnelle
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    Épisodes
    • What It Takes to Build a Legacy Brand - Ellie Norman On The Evolution of F1 to Formula E

      What It Takes to Build a Legacy Brand - Ellie Norman On The Evolution of F1 to Formula E
      Nov 7 2025
      Ellie Norman, Chief Marketing Officer at Formula E, joins us to share her journey through some of the world’s biggest sports and entertainment brands, from shaping the global image of Formula 1 to leading the marketing at Manchester United and now steering Formula E’s vision for a sustainable future. We also discuss leadership, mentorship, and what it takes to break barriers in the fast-paced world of marketing.

      Hosted on Acast. See acast.com/privacy for more information.
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      48 min
    • A Thirst For Growth: The SULT story

      A Thirst For Growth: The SULT story
      Oct 24 2025

      How do you transform a wellness startup into a cultural brand?


      The SULT founders reveal how they have leveraged social media to build credibility, connection, and conversion. We explore the tactics behind their content strategy, the role of community in brand storytelling, and what every marketer can learn from their digital-first approach.

      Hosted on Acast. See acast.com/privacy for more information.
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      50 min
    • From YouTube to Boardrooms: Caspar Lee & Joe Sugg on content, careers and collaborating in business

      From YouTube to Boardrooms: Caspar Lee & Joe Sugg on content, careers and collaborating in business
      Jul 30 2025

      In this episode of Voices of Influence, longtime friends and YouTube pioneers Caspar Lee and Joe Sugg sit down for an honest and entertaining conversation about their journey from viral creators to entrepreneurship.


      The conversation dives into their thoughts on short form vs long form content, digital media vs traditional media (including the feature length DVD they starred in) as well as the story behind Joe’s journey from roof thatching to the West End stage.


      They explore their shared vision which led them to launch their own talent management company, MVE Management and how Joe came to be an investor in Influencer. If you're curious about how creators can take control of their careers and build something lasting, this one’s for you.

      Hosted on Acast. See acast.com/privacy for more information.
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      39 min
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