Join us for an engaging conversation with Suhasini Sampath, the dynamic co-founder of Yoga Bar, a brand that has revolutionised the healthy snack market in India.

Listen as Sharavana Raghavan delves into Suhasini's journey from being a Chartered Accountant to an innovative entrepreneur in the FMCG sector. Suhasini shares her inspiring story, from her initial inspiration during a yoga class in the US to creating a successful health food brand that emphasises clean and healthy ingredients.

Suhasini begins by discussing her transition from finance to entrepreneurship, influenced by her father's entrepreneurial spirit. She reflects on the pivotal moments that led to the creation of Yoga Bar, including the early challenges and their first significant order from Indigo Airlines.

The conversation then shifts to the growth story of Yoga Bar, where Suhasini highlights key milestones and strategies that set the brand apart in a competitive market. She emphasises the importance of trademarking the name 'Yoga Bar' early on and differentiating the brand with a focus on clean, healthy ingredients.

Suhasini also shares her insights on distribution strategies, starting with offline distribution and expanding city by city. She discusses the challenges of convincing shopkeepers and the significance of in-store presence for brand visibility.

A significant part of the discussion revolves around Suhasini’s natural affinity for marketing despite her finance background. She talks about the importance of product quality over advertising and how word-of-mouth and customer trust played crucial roles in Yoga Bar's success.

The episode further explores the challenges of maintaining quality and managing production in-house, balancing business with personal life, and the stress of entrepreneurship. Suhasini candidly shares her thoughts on the evolving FMCG landscape, the role of D2C brands, and her plans for the future, including a focus on non-profit work and education.

In the final segment, Suhasini offers invaluable advice to emerging entrepreneurs in the food industry. She stresses the importance of understanding customer expectations, maintaining high product quality, and the significance of building strong client relationships.

Tune in to this episode of the Vitral Tamil Podcast for an enriching dialogue filled with insights, stories, and wisdom from one of the industry’s most inspiring leaders.

Listen Now!

CONNECT WITH US:

Website: ⁠Vitral Brand Expertise

Follow ⁠Sharavana Raghavan on LinkedIn⁠

CREDITS:

Recorded at ⁠Ting Studios⁠

Producer: ⁠LK Vignesh⁠

Editor: ⁠Arul Gnanasekaran⁠

Music from: #Uppbeat | License code: CIBMYAVOQXE2IUDD

Join us for this compelling conversation with Mr. Murali Mahadevan, the visionary leader behind Sri Krishna Sweets, a brand that has become synonymous with delightful taste and high quality in the Indian sweets market.

Listen as Sharavana Raghavan engages Mr. Murali in a deep dive into the fascinating journey of Sri Krishna Sweets, from its humble beginnings as a restaurant in Coimbatore to its status as a leading sweets brand with national and international acclaim.

Mr. Murali begins by sharing his earliest memories of the business, reflecting on the pivotal decision to shift the focus from a restaurant to a sweet shop. He candidly discusses the challenges faced in the early stages and the strategies that propelled SKS from a local favourite to a global brand.

The discussion then transitions to the brand’s growth story, where Mr. Murali highlights key milestones and the principles that ensured consistency and quality across multiple locations. He explains what sets the SKS brand apart in a highly competitive and commoditised market, emphasising the significance of their flagship product, Mysurpa, and the steps taken to protect its legacy.

Moving on to leadership and service consistency, Mr. Murali elaborates on his leadership style, the culture of excellent service he has instilled across all SKS locations, and the core principles that align his team’s values with the company’s mission.

A significant portion of the conversation is dedicated to Mr. Murali’s deep-rooted commitment to social service and spirituality. He provides insights into the ‘Salute to Mothers’ programme, his innovative approach to social responsibility, and his efforts to inculcate spirituality and social responsibility in young minds.

The episode also delves into Mr. Murali’s continuous drive for innovation in a category with no proprietary technology. He shares recent innovations at SKS, including the unique concept of Murali’s Market, and discusses the biggest failed innovation and the lessons learned from it.

Looking ahead, Mr. Murali outlines his plans for SKS in terms of expansion and product diversification. He talks about targeting new markets, leveraging digital and distribution channels, and his vision for the future of the brand.

In the final segment, Mr. Murali offers invaluable advice to emerging entrepreneurs in the food industry. He stresses the importance of understanding customer expectations, maintaining a surplus in quality, and the significance of robust client relationships.

Tune in to this episode of the Vitral Tamil Podcast for an enriching dialogue filled with insights, stories, and wisdom from one of the industry’s most inspiring leaders.

Listen Now!

Connect With Mr. Murali Mahadevan:

Personal Website (under construction)

Business Website

Connect with us:

Website: ⁠Vitral Brand Expertise

Follow ⁠Sharavana Raghavan on LinkedIn⁠

Credits:

Recorded at ⁠Ting Studios⁠

Producer: ⁠LK Vignesh⁠

Editor: ⁠Arul Gnanasekaran⁠ & Kaushik Adithan

Music from: #Uppbeat | License code: CIBMYAVOQXE2IUDD

Join Sharavana Raghavan for the continuation of an enlightening conversation with Kiran Reddy, the visionary behind Sathyam Cinemas, as they delve deeper into the transformative strategies that shaped an iconic cinema brand.

In this episode, Kiran discusses the aftermath of his decision to sell Sathyam Cinemas, reflecting on the dynamics of making choices that are right for the business but personally challenging. He shares insights on how he navigated the complexities of branding and marketing in a cluttered and often manipulative advertising environment.

Listeners will explore:

• The ethical boundaries of marketing and the power of authenticity in advertising.
• How businesses can genuinely contribute to society rather than just sell products.
• The personal philosophy that drove Kiran to prioritise community enrichment over profit.

Kiran also talks about the societal impacts of advertising, the role of a business in shaping societal behaviours, and how he used marketing as a tool to enhance rather than exploit consumer experiences.

Tune in to the Vitral Tamil Podcast for a profound discussion that goes beyond business, touching on personal growth, societal values, and the subtle art of letting go.

Listen now to understand how Sathyam Cinemas became more than a cinema but a catalyst for cultural pride and social reflection.

Connect with us:

Website: ⁠⁠Vitral Brand Expertise ⁠

Follow ⁠⁠Sharavana Raghavan on LinkedIn⁠.⁠

CREDITS

Recorded at ⁠⁠Ting Studios⁠⁠

Producer: ⁠LK Vignesh⁠

Editor: ⁠Arul Gnanasekaran⁠

Music from: #Uppbeat | License code: CIBMYAVOQXE2IUDD