In this candid solo episode recorded during a tight one-hour window, Kelsey reflects on eight years of podcasting and shares raw insights about her recent panic spiral in December, the beauty of business inconsistency, and a game-changing mastermind lesson: if your life is boring, your content will be too. This episode is a masterclass in showing up even when you don't feel inspired.

• Celebrating 8 years and 400 episodes of podcasting
• Kelsey's December panic attack: white space, scarcity mindset, and discount codes she regrets
• Why the "best thing about entrepreneurship is inconsistency"
• The accountability power of having a team and manufactured deadlines
• How to hold yourself accountable when you're your own boss
• A pivotal mastermind lesson with Lori Harder on creativity and content creation
• Why your boring routine is killing your content (and what to do about it)
• The Stan's Fries epiphany: doing one thing exceptionally well
• How to create "life as content" without filming everything

1. Consistency beats perfection: Kelsey has shown up every week for 8 years, even when she didn't know what to say. The key is manufacturing accountability through team commitments and deadlines.
2. Business inconsistency is a feature, not a bug: Unlike a job that pays the same $4K/month regardless of effort, entrepreneurship allows you to make $100 one month and $100K the next. Embrace the waves.
3. Panic during slow seasons is normal but temporary: Kelsey's December panic (giving out discount codes, feeling like AI was making her obsolete) lasted 2-3 weeks. By January, business was back to normal. Don't make permanent decisions based on temporary feelings.
4. Boring life = boring content: If your week is the same routine on repeat (desk, Zoom, dinner, bed), you'll have nothing interesting to share. Creativity requires white space, new experiences, and intentional "doing cool shit."
5. Stay in your lane unapologetically: The Stan's Fries lesson—do one thing exceptionally well and don't waver when people ask you to expand. They only sell fries with salt and vinegar. No ketchup, no credit cards, no apologies.

"The best thing about being a business owner is the inconsistency. Let me say that again: the best thing about being a business owner is the inconsistency."

"If you look at your life right now and your life looks pretty boring, my guess is that your content isn't hitting."

"We often build confidence by keeping the promises we make to ourselves."

• Kelsey's Website: KelseyReidl.com
• Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
• Instagram: @KelseyReidl
• Mentor Collective Mastermind by Lori and Chris Harder
• Wave Mastermind (Kelsey's mastermind program)
• Rachel Melinda (DJ and content creator example)
• Stan's Fries (local fry shop in Kelsey's town)

Kelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

Brittany Anderson, founder of Momentum Collective and host of the Mom Sweat Sanity podcast, shares her journey from family real estate business to stay-at-home mom to thriving business owner. In this heartfelt conversation, Brittany reveals how building authentic community led to her coaching practice, why accountability is about more than just showing up, and how moms can give themselves permission to grow without apology.

• Why Brittany walked away from a lucrative real estate career just 12 hours after having her third baby
• How hosting monthly gatherings for moms (without Instagram or a website) laid the foundation for her entire business
• The real reason we quit on ourselves more than anyone else
• Why Friday trail runs with girlfriends are Brittany's secret to sustainable entrepreneurship
• The shift from "balls to the wall" workouts to truly listening to your body
• How to schedule your biggest goals without the fancy tools (hint: it starts with asking for help)
• What's actually working in 2024/2025 for growing a coaching business

1. You're allowed to reinvent yourself at any stage. Life seasons change, and so can you. Your kids are growing, why shouldn't you?
2. Consistency beats perfection. Showing up regularly, even when you don't see immediate results, is what builds trust and ultimately converts into business.
3. Ask for help before asking for apps. The most powerful accountability tool isn't a scheduling system—it's a support system of people who see you.
4. Start with community, not content. Brittany built her business by gathering real women in her living room, not by perfecting her Instagram grid.
5. Give yourself what you give your kids. When you show up for yourself, you're teaching your children they're allowed to do the same without apology.

• On entrepreneurship:
• "Being an entrepreneur, it never turns off. We are our own business, we are our own builder, we are our own brand. It really is a 24-7 job, so being able to find that niche for you to make sure you're replenishing yourself is just so important."
• On why we quit on ourselves:
• "The biggest promises we make should be to ourselves. We're also the easiest one to quit on because we'll put everything else before us. Just know that you're worth it and that you will surprise yourself time and time again, the more you just start."
• On growth and permission:
• "When we start showing up for ourselves, especially as a mom, you're giving your kids the permission to do that way sooner than we have been doing. That's my hope and my dream, that my kids just know that they are fully supported by us standing behind whatever they want in this life and just do you without apology."

• Instagram: @BrittanyAndersonCoaching
• Website: BrittAnderson.com
• Podcast: Mom Sweat Sanity
• People & Podcasts:
• Brendon Burchard
• Lori and Chris Harder
• Dr. Stacy Sims
• Mel Robbins
• Kelsey's Website: KelseyReidl.com
• Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
• Instagram: @KelseyReidl

Brittany Anderson is the founder of Momentum Collective, a coaching practice and community for women focused on personal and professional development. A former realtor turned stay-at-home mom turned entrepreneur, Brittany hosts the Mom Sweat Sanity podcast and has completed multiple Ironman triathlons. She lives in British Columbia with her husband and three teenagers, and takes every Friday off to trail run with her girlfriends in the mountains.

Emily Fraser returns to share how she built a thriving online business that generates consistent revenue while working only 1-2 hours per week. After a traumatic brain injury ended her teaching career, Emily discovered how to create a business model that honors her energy limitations—and teaches others to do the same. This candid conversation explores the reality behind "passive income," the power of setting boundaries from day one, and why sometimes the most profitable thing you can do is rest.

• How Emily's car accident and brain injury led to the creation of The Spoonie Mentor
• The concept of "bright lines" (boundaries) and how they shaped her entire business model
• Building an evergreen group program that runs with minimal weekly involvement
• Why Emily eliminated a profitable business coaching program (and what that taught her)
• The truth about expansion and contraction cycles in business
• How her business continued generating revenue during IVF, pregnancy loss, and family grief
• Redefining consistency: what it means when you're not posting on social media for months
• The danger of jumping from guru to guru and constantly changing your business model
• Why "desperation repels dollars" and how to build from abundance instead

1. Design for your constraints first: Emily set "bright lines" before launching—no evening work, limited Zoom calls, maximum 2-4 hours daily. This wasn't negotiable, and every system was built around these boundaries.
2. Revenue-generating activities only: Every 25-minute work session focused exclusively on activities that would generate income. Everything else got outsourced or eliminated.
3. Maintenance is a valid season: Between expansion and contraction lies maintenance—a season where systems run, revenue flows, and you don't have to be "on." This isn't failure; it's the reward for building well.
4. Your worth isn't your work: Emily had to actively reprogram the belief that productivity equals worthiness. Her business generates income even when she's grieving, healing, or simply living life.
5. Test live before automating: Run your offer live multiple times, gather feedback, and ensure it works before creating evergreen systems. Automation amplifies what's already proven.

• "The less I do, the more I earn. I've really focused on these affirmations and implementing these beliefs of what I desire."
• "Every time I've had huge wins in the business, it's been followed by periods of dips because I subconsciously struggle to allow myself to receive."
• "Desperation repels dollars. Approaching anything in business with that mentality is going to set you up for failure."

• Emily's Website: thespooniementor.com
• Kelsey's Website: KelseyReidl.com
• Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
• Instagram/Social: @KelseyReidl
• Spoon Theory (energy management framework)
• Internal Family Systems (IFS) by Dr. Richard Schwartz
• Time-based pacing strategies
• Custom mobile app for community building
• The Thriving Spoonie Pathway (signature program)

Emily Fraser is the founder of The Spoonie Mentor, where she helps people with chronic health conditions build businesses and lives that honor their energy. A former music teacher whose career ended after a traumatic brain injury, Emily transformed her recovery journey into a thriving business model that proves you don't have to hustle to succeed. She's supported over 100 people through her signature program while working just a few hours per week.