In this episode of the Veterinary Business Podcast, host Don Adeesha talks with Naren Arulrajah, CEO of Ekwa Marketing, about how AI and zero-click searches are changing the way pet owners find veterinary practices. They discuss Google's AI Overviews, why website traffic is no longer the only success metric, and what veterinary practices must do to stay visible—through reviews, user experience, and human-generated content—in an AI-driven search landscape.

Join Dr. Cornelius for an insightful webinar on building resilient, high-performing veterinary practices. Learn how to combine business acumen, leadership, and innovation with financial fluency, operational efficiency, and responsible AI use. Discover the soft skills that foster strong culture—emotional intelligence, active listening, and people-first leadership—while exploring strategies for mentorship, networking, and embracing failure. Whether you're an owner, leader, or team member, this session provides actionable insights to help your practice thrive in today's fast-changing veterinary landscape.

Dr. Rolan Tripp, veterinary futurist and behavior expert, joins Don Adeesha to explore why behavior cases overwhelm clinics and how AI, stress screening, and scalable support can transform veterinary care. Discover the future of veterinary medicine and the Pet Happiness Network.