Value-Based Hustle: How Nicole Serena Gets Paid for Results, Not Hours
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Value-Based Hustle: How Nicole Serena Gets Paid for Results, Not Hours
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Nicole Serena, founder of PSP Solutions, joins the I See Rich People podcast to reveal how she cracked the code on value-based consulting. From leaving Big Pharma to rebuilding her family's consulting business, Nicole shares her bold philosophy on delivering results, getting paid based on impact, and scaling a boutique agency into a powerhouse. She opens up about imposter syndrome, building a team, launching her Open Loops Journal, and why breathing is one of the most powerful tools in her toolbox. Whether you're a solopreneur or seasoned founder, this episode is a masterclass in high-integrity entrepreneurship.
🔥 Key Topics:
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The "big head, long tail" value-based pricing model
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Transitioning from hourly to outcome-based consulting
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Navigating imposter syndrome and leadership identity
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Journaling and mental clarity using the "Open Loops" process
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Why breathing + mindset work are foundational for success
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Building a business by bulldozing obstacles with empathy
Watch on YouTube: https://youtu.be/M3lVDn-xtpc
I See Rich People: https://ISeeRichPeople.com
Open Loops Book: https://www.blurb.ca/b/12355152-open-loops-30-day-journal-soft-cover
Top Talent Book: https://www.amazon.ca/Top-Talent-Hire-Dream-Intern/dp/1719919682
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