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Using technology to feed the world

Using technology to feed the world

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 Meet the company commercializing the world's first genetically modified protein approved for human consumption. Interview with Sylvia Wulf, President & CEO of Aquabounty.  Check out the Ie-Knowledge Hub Video Case Studies on the International Entrepreneurship Knowledge Hub.Questions or feedback on our episode? Get in touch with show host Thierry Harris: thierry.harris@cartouchemedia.comEpisode Research Questions:How can Aquabounty influence distributors to sell their product to consumers?What labelling issues could impact Aquabounty in different markets?How should Aquabounty address opposition to GMO Salmon? What story should Aquabounty convey to its investors and to consumers?How can Aquabounty maintain their technological lead in this field?How will Aquabounty need to collaborate with universities, colleges and research facilities to expand its production capabilities? Write to us at solutions@ie-knowledgehub.ca and we'll post some of your answers on our website page.Guest bio:  Sylvia WulfSylvia Wulf is a proven leader and accomplished executive and director with over 25 years of P&L experience driving both growth and improved performance.  During her career, Sylvia has led development and execution of customer centric strategies that created innovation and differentiation of the businesses she managed.  She developed a “source to sale” strategic approach that improved profitability and drove growth in market share at 3X the industry average.  Her diverse career encompasses executive level positions in the Consumer Packaged Goods, Distribution and Agribusiness/AgriTech industries. Her success in growing revenue and market share coupled with her strengths in operations, strategy development, mergers & acquisitions and environmental & social governance, positively impacted respected brands such as US Foods, Tyson, Sara Lee and Bunge. Sylvia was named one of the most powerful women in Illinois by the National Diversity Council.Sylvia is currently the President and CEO of AquaBounty Technologies, Inc. leading commercialization and growth of the world’s first genetically engineered animal approved for food – AquaBounty’s salmon.  In this role, she has broadened the investor base and strengthened the company’s financial position by raising capital in preparation for expansion; both domestically and internationally.   One of her greatest passions is environmental and social governance which has been integral to the development of Corporate Social Responsibility plans in prior organizations leading to partnerships in urban agriculture and new and innovative approaches to aquaculture.  She currently serves on the executive committees and boards of the National Fisheries Institute (NFI) Board and Biotechnology Innovation Organization (BIO), both of which are committed to sustainable management and stewardship of our environment and the use of science to solve global challenges.EPISODE LINKSGenetically modified Salmon approvalTop ten GMO foodsPros and cons of GMOSProduct Market AcceptanceInnovation to solve problemsChanging consumer behaviorHome food delivery apps on pandemicSylvia WulfAquabountyAquaculture as sustainable food resourceHealth Canada approval - AquAdvantage SalmonFDA approval AquAdvantage SalmonMemorial UniversityRecirculating aquaculture systemsEye to Egg maturityNet Pen farming, definitions and evolutionFeed conversion ratiosLabeling requirements for AquAdvantage fish in U.S.GMO discussion - Canadian ParliamentFarming facility Ohio july 2021 announcementAquabounty First Harvest  June 2021Aquabounty approval in BrazilAramark not buying GMO fishAquabounty $130 million stock offering February 2021Groups opposing Court Rulings: United States 1United States 2Canada 1Canada 2IE-Knowledge Hub Sponsor Case: Bonlook Case StudySophie BoulangerBonlookLouis-Félix BoulangerSHOW CREDITSMarket Hunt is produced by Cartouche Media in collaboration with Seratone Studios in Montreal and Popup Podcasting in Ottawa. Market Hunt is part of the International Entrepreneurship Knowledge Hub network.  Funding for this program comes from the Social Sciences and Humanities Resource Council of Canada.Executive Producers: Hamid Etemad, McGill University Desautels Faculty of Management and Hamed Motaghi, Université du Québec en Outaouais. Associate Producer, Jose Orlando Montes, Université du Québec à Montréal.Technical Producers Simon Petraki, Seratone Studio and Lisa Querido, Pop up Podcasting. Show consultant, JP Davidson. Artwork by Melissa Gendron. Voiceover: Katie Harrington.You can check out the ie-Knowledge Hub Case studies  at ie-knowledgehub.ca.
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