Summary

In this episode, I share the two main ways I use AI in my business: for my podcast and my blog. I walk through my full podcast workflow, from recording to a custom Claude project that pulls my show notes and talking points, and my blog process using a custom GPT/project that builds SEO outlines and social posts. Before that, I answer a question box question about whether I was a D1 athlete (spoiler: I wasn't) and share the story of why I stepped away from college sports. My takeaway on AI: it streamlines the tedious parts and gives me back time, but your output is only as good as your input.

What I Talked About

• Answering a question box question about whether I was a D1 athlete
• Why I walked away from college volleyball and basketball
• My podcast workflow: recording, editing, and using a custom Claude project for show notes
• My blog workflow: a custom GPT/project for SEO outlines and social posts
• Why AI is especially helpful for show notes and saving time

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this short episode, I break down Google's so-called "new" AI-powered search bar and what it actually means for SEO. The short version? Not much has changed. I explain why the panic is overblown, how the AI integration just lets people search with more specific questions, and why you still have to do real SEO work to show up. My biggest takeaway: create content for the human on the other side, not for Google.

What I Talked About

• My upcoming Google Ads course for health and wellness practitioners
• A personal health update on my POTS-like symptoms
• The "new" Google AI search bar and why the panic around it is overblown
• Why you still have to do SEO work to show up in AI Search
• Writing content for a human, not for Google
• The recent update rewards individuals and small businesses over big sites

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm diving into one of the most important — and most misunderstood — truths in marketing: there are no guarantees when it comes to leads, new patients, or clients. If someone is promising you a specific number, that's a major red flag. I break down why all marketing tactics — whether that's SEO, Google Ads, or Meta Ads — ultimately come down to working with humans who move on their own timeline. I also share what I actually believe ethical, trust-based marketing looks like, and why controlling the controllables is the only strategy worth building on.

What I Talked About

• My recording schedule and why Fridays happened this week
• Learning Stick Season and All Too Well on piano
• A Google Ads course update — I found my block and I'm planning to release it
• Business update: not taking new clients until end of July
• May gray, June gloom, and a throwback to working in Alaska
• Marketing silos — SEO, Google Ads, and Meta Ads — and what they can and can't promise
• Why guaranteeing a specific number of leads is a major red flag
• The human trust and purchase cycle — people book on their timeline, not yours
• What a real marketing "guarantee" actually looks like
• Why I believe good marketing doesn't need the consumer to be distracted, rushed, or uninformed

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram