Episode Summary

In this episode, I start by naming the emotional and mental weight of what is happening in the country right now and why I am choosing to be vocal, even when it feels heavy and imperfect. I talk openly about grief, anger, privilege, and the responsibility I feel to not look away, while also acknowledging that there are many valid ways people show up and contribute.

From there, I shift into business updates and then into the core conversation of the episode, which is a tough-love truth I stand by: your website matters more than most people want to admit. I explain why SEO, ads, email marketing, and traffic strategies can only work as well as the website they send people to. More traffic does not fix a confusing or poorly structured website. It exposes it. I break down why website structure and design are foundational, how growth often forces this realization, and why investing in your site at the right time can completely change how your business functions.

Topics I Talk About

• Acknowledging how overwhelming and upsetting current events are, and why I am choosing to speak openly about them
• The emotional toll of consuming real-world violence online and why we are not built to witness this much, this often
• Why sharing opinions publicly can still matter, even if it does not feel like “doing enough" and conversation with Shanté about visibility, responsibility, and the impact of speaking up
• New monthly website audit offerings and what each option is designed to support
• Why I am building an ads offering specifically for brick-and-mortar businesses only
• Drawing a clear boundary around not teaching ads for online-only businesses
• Announcing that this is the final sponsored episode with Jane
• A tough-love truth about SEO, ads, and marketing strategies only working if your website is solid
• Why ads and SEO amplify whatever experience already exists on your website
• How poor navigation, unclear messaging, and weak structure quietly cost you leads
• Why I can teach strategy but not website design, and why that distinction matters
• The reality that growth often forces a website redesign, whether you want it or not
• Why website structure is foundational for long-term SEO success
• Reframing website investment as a natural part of business growth.

Important Links Mentioned:

1. My Website Design and SEO Audit Options — [CLICK HERE]
2. My Waitlist for the ads program I will run — [CLICK HERE]
3. Claire Pelleatreau's course for online business owners on Meta Ads — [CLICK HERE]

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I talk through why it is not only allowed but often necessary to let the promise and structure of your services change over time. I share a real, behind-the-scenes example from my own business and explain how paying attention to what actually helps clients most sometimes means adjusting your original vision. This is about integrity, autonomy, and being willing to evolve your offers so they serve both your clients and your capacity better.

Topics I Talk About

• Why your original service vision is allowed to evolve after real-world reps
• The difference between teaching people how to fish and simply helping them eat
• How my SEO Inner Circle shifted from accountability-focused to more done-for-you strategy
• Navigating internal resistance when a change feels misaligned with your original values
• Autonomy for clients and why choice matters inside memberships and containers
• Letting data, patterns, and repeated questions guide service evolution
• Decentering your ego in favor of better client outcomes
• Why changing a service is not a bait-and-switch when done with integrity
• How simplifying decisions for clients can dramatically improve results and energy
• Trusting yourself as the professional to adjust the promise when needed

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I talk about the very real tension between having strong work boundaries and still being a deeply human, helper-oriented business owner. I share why traditional phone focus modes were not enough for me, how notifications still drained my energy even when I was “off,” and why I decided to try a physical solution instead of forcing myself to be different. I walk through the mindset shift of caring for my humanity rather than fighting it, and I explain how buying a Brick helped me create a true off switch without needing two phones or compromising how available my clients can be on their own time.

Topics I Talk About

• Why owning a business does not mean working 24/7
• The difference between having boundaries and still feeling the pull of notifications
• Why focus modes were not enough for me
• Being a helper by nature and wanting clients to reach out on their own time
• How notifications drain mental energy even without alerts
• Honoring my humanity instead of trying to “fix” it
• Why I did not want two phones for work and personal life
• How social media blurs work and personal time
• Habitual phone checking and its hidden energy cost
• Trying a physical solution instead of another app
• How the Brick works and what I learned setting it up
• Using tools to protect energy, not enforce stricter boundaries
• Creating more space for reading, piano, and time with Moose
• Accepting that everyone has different capacities for notifications
• Choosing systems that support how I actually work, not how I think I should

Important Links:

• Brick Device

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram