Summary

In this episode, I'm talking about the Instagram link in bio: where to build it, how to keep it updated, and the one thing I see people miss constantly. Build it on your own website instead of Linktree, keep it current, and always include a button that goes straight to your homepage, even when you have a program open for enrollment.

What I Talked About

• Building your link in bio on your own website instead of Linktree
• Keeping it updated and removing outdated buttons
• Always including a homepage button, even during a launch
• Giving people the autonomy to explore beyond your current offer

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm sharing a lesser-known benefit of blogging: your posts can get you featured in larger publications, journals, and the news. I tell the story of a client whose blog posts on a specific population led two people to reach out for features. I also tackle the biggest blocks I hear, like no time, no capacity, or not feeling like a good writer, and explain why you're already educating patients every day and just need to write it down.

What I Talked About

• How a body of work on your website gets you found by journalists and larger publications
• A client story: blog posts that led to two feature requests
• Making your posts personal, not generic
• Common blocks: no time, no capacity, "blogging is dead"
• Why you don't need to be a "good writer" to start
• My Monday Minute journey to 100 newsletters
• Blogging as written patient education
• Blog vs. social media for brick-and-mortar and online businesses
• Why I recommend two blog posts a month
• Blogging as a long-term investment

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I share one of my favorite decision-making frameworks: every time you say yes to one thing, you're saying no to something else. Before I get into it, I give a quick life update (it is extremely hot here and I am not okay), share that I started a ceramics class, and give a business update. I'm fully booked, taking on new projects into January and February, and thinking through ways to potentially serve more people.

What I Talked About

• The heat wave hitting our area and why it's a bigger deal here than you'd think
• Starting a ceramics wheel class and possibly switching to hand-building
• Trying to make friends at an art studio (everyone has their AirPods in, of course)
• Business update: fully booked, waitlisted for new websites, booking into Jan/Feb for Google Ads, Meta Ads, and web projects
• The frustration of not having capacity to help people who've been burned by bad work
• Ideas I'm noodling on: live webinars and live SEO teaching
• My time with Emma Jack in 2021 and how she helped me go all-in on my digital business
• The framework: every time you say yes to something, you're saying no to something else
• How I actually run through this question: time, energy, mental load, hobbies, finances, and peace
• Why predictability and energy exchange are always my top priorities
• A reminder that you get to decide what your business looks like

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram