What if one small change to your ticketing, marketing, or hours could boost your farm’s revenue by double digits this season?

Join us as we delve into the latest trends, data-driven strategies, and exciting new attractions shaping the future of agritourism. Whether you're looking to boost sales, enhance visitor experience, or introduce innovative activities, this episode provides practical insights and actionable tips.

• How farms grew ticket sales by 12.3% in 2025 compared to last year
• The importance of optimizing your ticketing flow for higher conversions
• Effective remarketing strategies to increase repeat visitors
• Creating engaging, Insta-worthy experiences and props
• Launching a new chicken-themed attraction: the Hen House Hustle
• Using AI tools to craft compelling ads and track ad spend
• Practical tips for reducing operating hours and increasing profitability
• Handling guest behavior with clear code of conduct signs and policies
• Managing staff and maintaining a positive team culture
• Nerdy but powerful: how to use attendance data and weather factors for planning

00:00 - Welcome and overview of season highlights
02:07 - Building ticket pages for maximum sales
04:19 - Farm growth stats: ticket volume and revenue increases
05:13 - Engaging customers pre-visit and on-site marketing
06:11 - Remarketing tips: increasing returning visitors
07:09 - Ticket layering, offers, and package strategies
08:03 - Upgrading ticket options: experiences, food, and merchandise
09:27 - Case study: Boosting sales via email and SMS campaigns
10:23 - Successful examples of urgent, time-bound promos
11:18 - Visibility of high-margin items during purchase
13:06 - Creating flexible ticket types: flex passes and any-day options
14:30 - The trend of last-minute, impulsive buyers post-COVID
15:52 - Using urgency and countdown timers for conversions
16:42 - Crafting effective email drip campaigns with minimal text
18:05 - Visual engagement: pop-ups, limited-time offers, and color calls-to-action
19:25 - Integrating additional sales opportunities: Santa photos, add-ons
20:19 - Launching AI-powered ad creator to simplify marketing
21:38 - Demo: Generating Facebook and Instagram ads with AI tools
24:12 - Free marketing & ticketing funnel audits offered by Hugh & team
25:03 - Responding to seasonal challenges: pumpkin sales decreasing
28:25 - Managing guest misbehavior with clear signage & expectations
30:14 - Creating signs that spell out behavioral expectations
32:33 - Developing a code of conduct for staff & guests
33:51 - Living with gratitude amidst chaos and stress
34:17 - The biological basis of stress and how to counteract it
36:38 - Practical ways to foster gratitude daily
37:22 - Hugh's ordering algorithm for food & merchandise planning
38:14 - Nerdy calculations to prevent shortages & streamline ordering
40:35 - Adapting hours and props to match customer preferences
44:31 - Upgrading ticket experiences: bundling, add-ons, and premium options
55:34 - Introducing the Hen House Hustle: a new, staff-free attraction
58:45 - What’s included in the Hen House Hustle and how to get yours
60:56 - Designed for quick throughput: under 30 seconds per run
62:37 - Final thoughts and Q&A wrap-up

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#TicketSales #EventMarketing #VisitorExperience #FallFestival #FarmEvents #FamilyAttractions #ExperienceDesign