The world of marketing has discovered there’s money to be made in creating fake ads.

But, they’re not trying to fool you - they’re trying to entertain you. Companies are creating fake ads and fake stores and even fake mistakes - on purpose - in order to gain your attention.

The trick is to appear absolutely legitimate.

While gently pulling your leg at the same time.

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Lately companies have been hijacking breaking news stories to create ads.

When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad.

When the Oscars read the wrong Best Picture winner, an optometry chain made fun of the mix-up.

It’s called Newsjacking - and it’s becoming a powerful marketing tactic.

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