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Unchartered Territory Podcast

Unchartered Territory Podcast

De : Unchartered Territory hosted by Oli Russell-Cowan
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Unchartered Territory: The Global Brand Builders Podcast


Welcome aboard Unchartered Territory. The podcast where branding meets bold exploration. Hosted by Oli Russell-Cowan, co-founder of global brand building agency Unchartered Territory, each episode dives deep into the journeys of founders, creators and culture-shapers who are turning their ideas into household names.


From cult beverage brands to beauty innovators and wellness disruptors, this show explores the strategy, resilience and creative ambition behind scaling internationally. Tune in for candid conversations with celebrity founders, industry leaders and entrepreneurs navigating uncharted waters in business and brand building.

© 2025 Unchartered Territory Podcast
Direction Economie Management et direction Marketing et ventes
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    Épisodes
    • Sam McGregor on Building Signature Brew: How Music & Craft Beer Created a New Kind of Brewery
      Dec 10 2025

      In this episode of Lessons in Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with Sam McGregor, co-founder of Signature Brew, the London based brewery redefining what happens when music meets beer.

      Sam shares how Signature Brew evolved from a bold idea about fixing terrible beer at gigs into a nationally recognised craft brand powered by culture, collaboration and community.

      We get into:

      • Founding Signature Brew & how music became the brand’s purpose
      • Why early artist collaborations set the tone for everything that followed
      • The turning point of launching their core range & building their own brewery
      • Lessons in saying no, staying focused & scaling with intention
      • Team culture, leadership & what drives growth inside a modern brewery
      • How the craft beer landscape is shifting
      • Sam’s advice for founders navigating uncertainty, creativity & the long game

      Whether you're a founder, marketer or just love stories about building something original from the ground up, this episode is a masterclass in how culture, strategy and persistence can brew a movement, not just a beer.

      You can follow Sam McGregor on Instagram and LinkedIn

      Connect with Signature Brew
      Website: signaturebrew.co.uk
      Instagram: signaturebrew

      Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds and it really makes a difference.

      The Unchartered Territory Podcast comes out across all podcast players with a new episode every month.

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      43 min
    • The Shnack Founder Story: How Kelsi Boocock Built the World’s First Dairy-Free Canned Protein Shake
      Nov 17 2025

      In this episode of the Unchartered Territory Podcast, host Oli Russell-Cowan sits down with Kelsi Boocock, founder of Shnack, the world’s first dairy-free canned protein shake and one of New Zealand’s fastest-rising wellness brands.

      From launching a healthy food blog during lockdown to building two companies before turning 25, Kelsi shares how her journey in content, community and plant-based living led to creating Shnack: a fun, flavour-driven protein brand now stocked nationally across NZ.

      We dive into:

      • The founder story behind Shnack and how a viral smoothie, a cookbook deal and a food blog sparked the idea
      • The transition from Second Nature (her first protein brand) to launching a ready-to-drink shake that took off “a thousand miles an hour”
      • Shnack’s playful brand world from mascots to dad-driven road-trip marketing helped it stand out with almost no budget
      • Building a social-first brand: consistency, storytelling and letting the community shape the product
      • The realities of scaling a CPG business in NZ: retail, manufacturing, reformulation and navigating fast growth
      • Why flavour matters, what’s coming next, and how Kelsi is balancing entrepreneurship with pregnancy and real life

      Whether you’re a founder, marketer, or simply love hearing how modern brands are built from the ground up, this episode is a masterclass in turning creativity, grit and community into a movement.

      You can follow Kelsi on healthykelsii

      Connect with Shanck
      Website: shnack.co.nz
      TikTok: drinkshnack
      Instagram: drinkshnack

      Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.

      The Unchartered Territory Podcast comes out across all podcast players with a new episode every month.

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      44 min
    • Big Zuu on Building Drip: How Culture, Sport & Lifestyle Fuel the Water of Sport
      Aug 21 2025

      In this episode of Lessons in Global Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with BAFTA-winning TV chef, rapper and cultural icon Big Zuu, co-founder of Drip, the UK’s fastest-growing lifestyle water brand.

      From grime and youth work to prime time TV and brand building, Zuu shares how his journey led to creating Drip: a water brand born from music, sport, and street culture that’s now making waves globally.

      We dive into:

      • The founding story of Drip and Zuu’s role as both co-founder and cultural amplifier
      • How Drip is disrupting a stale bottled water market to become the water of sport
      • Lessons on building a lifestyle brand that connects authentically with communities
      • Why cultural relevance – from festivals to sports is key to global expansion

      Whether you’re a founder, marketer, or just love hearing how culture shapes brands, this is a masterclass in building a movement, not just a product.

      You can follow what Big Zuu is up to on Instagram

      Connect with Drip
      Website: thedrip.vip
      TikTok: itsdripwater
      Instagram: itsdripwater

      Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.

      The Unchartered Territory Podcast comes out across all podcast players with a new episode every month.

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      48 min
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