Craig Campbell and Mark Slorance break down what still works in local SEO because Google now rewards real account behaviour and punishes shortcuts. The conversation covers aged Google accounts, mobile SIM setups, IP and GPS trust signals, GBP verification and suspensions, and why many old tactics like posts and cheap CTR traffic no longer move rankings. Mark explains how to build stronger foundations with citations, correct categories, accurate profile details, and map embeds because those basics reduce risk and improve stability. The pair also dig into reviews, including why mass review loss happened, what makes review accounts stick, and why NFC review cards drive faster, genuine review velocity because customers can leave feedback on the spot. The tone stays blunt and practical, with Craig pushing for clarity and Mark sharing hard-earned testing insights from years of map experiments.

In this short but powerful episode, PromoSEO breaks down its performance-based lead generation system designed for businesses that want a consistent flow of high-quality inquiries without upfront marketing costs. Instead of relying on retainers, fixed monthly fees, or risky ad spend, PromoSEO uses a pay-per-sale model where clients only pay when real profit is made—making it one of the most cost-effective and low-risk approaches in the industry.

PromoSEO explains how their team builds a fully optimized, bespoke website dedicated to generating leads in your niche. Using proven SEO strategies, authoritative content, and high-intent keyword targeting, they rank the site on Google to capture customers actively searching for your services. This increases brand exposure, trust, and inbound inquiries—while clients pay nothing upfront for website development or marketing setup.

The episode highlights why performance-led marketing is becoming the preferred solution for trades and service companies seeking predictable results. With PromoSEO’s system, you gain reliable enquiries, stronger online visibility, and a digital asset that continually works in your favor.

If you’re looking for a dependable, measurable, and low-risk way to grow your business, PromoSEO’s pay-per-sale lead generation model delivers exactly that.

In this episode, James Dooley and Kasra Dash break down a complete roadmap for growing and scaling a dental practice, whether you’re launching a new location or expanding an established clinic. They start by emphasizing digital foundations: a strong website, strategic SEO, and high-quality visual assets such as patient testimonials and compelling before-and-after case studies. James Dooley explains why dentistry is an extremely visual industry and how ranking on Google, YouTube, and even Google Images can dramatically increase trust and conversions.

The conversation also covers social media presence and why unique images outperform stock photos for both credibility and search performance. Kasra Dash and James Dooley dive into when PPC makes sense, highlighting the cost challenges and the importance of profitable backend upsells like whitening treatments or yearly checkups.

They discuss why traditional marketing like billboards, radio, and TV often fails due to poor tracking and how targeted Facebook ads and demographic filtering deliver better ROI. Additional grassroots strategies include sponsoring kids’ sports teams, community involvement, and leveraging influencer marketing to build hyperlocal visibility.

For dental owners looking to generate more leads, build trust, and scale profitably, this episode delivers clear, actionable guidance.