Twos Talks with Stefan Sagmeister
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Twos Talks with Stefan Sagmeister
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Stefan Sagmeister, legendary graphic designer and founder of Sagmeister Inc. and later co-founder of Sagmeister & Walsh, joins Twos Talks to discuss independence, responsibility, and long-term thinking in a creative career. He talks about working sixteen-hour days at a major advertising agency in Hong Kong, learning what not to do in design, and why opening his own studio became a turning point. Sagmeister talks about collaborating with Tibor Kalman, why he believes graphic design is one of the easiest businesses to run, what kind of designers he hires, and why the best students are often the most generous ones. He also shares stories behind his iconic AIGA poster made with his own body, why handmade design still matters, how to truly own your work even with clients, why he no longer designs album covers, and his famous one-year sabbatical ritual every seven years.
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