Turning Sustainability Into a Core Business Strategy
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Turning Sustainability Into a Core Business Strategy
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Too often, sustainability gets reduced to compliance checklists. Business as Unusual flips that script, showing how a true sustainability strategy drives innovation and long-term value creation.
In this episode, host Sara Anne Fossum sits down with sustainability leader Frode Hvattum to explore what happens when businesses stop treating ESG as a cost and start embedding it into core business leadership.
Frode shares insights on the tension between compliance and opportunity, lessons from leading major transitions, and how purpose-driven strategy helps companies navigate complex stakeholder ecosystems.
👉 Follow for candid conversations on strategy, sustainability, and smart business.
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