I'm Natalie—website copywriter and brand messaging strategist. I help business owners nail down messaging that moves the hearts AND cursors of their dream clients.

In this first episode, I fill you in on what this podcast is all about and preview the MESS Framework we'll work through together throughout the series. We're diving into why that messiness in your brain—the scattered expertise, half-formed ideas, and random Google Docs—is actually gold. Most of us don't have big shiny labels like "the first ever" or "the only one," but you still have a unique message. You just gotta work through the mess of it first to make it crystal clear.

"Where there's a mess, there's a message. All that scattered expertise, those insights living in your brain, the half-formed ideas about what makes you different—that's your unique perspective waiting to be organized."

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Why does your website sound like everyone else's in your industry? It's probably because copy doesn't just happen by whipping up some words. Just like you wouldn't expect a brand designer to slap together random colors and call it a brand, there are steps that go into message and voice development.

Maybe you DIY'd your copy, used templates, worked with a designer who "handled the copy too," or used AI to flesh things out. All super common. But if we're not giving copy the same strategic attention as visual branding, you're left with generic messaging that feels like "it's there, but is it really us?"

In this ep, you’ll find:

• The common ways people end up with generic copy
• Why you're avoiding linking to your own website
• What professional really means to YOU
• Two mini exercises to start defining your voice

"Maybe you're relying on these overused, slightly cliche phrases that are all over the place in your industry. They're like cotton candy—they look cute, they sound cute, but there's no substance there. There's no voice or message that sets you apart."

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When you think of a new website, you probably think design and development. But here's the thing: copy comes before design in the vast majority of cases. The content determines the structure of your website—it's the thing the designer designs around.

Copy isn't just filling in the blanks. There's voice, tone, messaging hierarchy, ideal client information, SEO, user experience, conversion principles—all these bits that go into it. If you had a finished designed page first, you'd have to shove your message into those spots, and that doesn't work. So don't feel bad if DIY-ing your copy feels like a struggle. That's totally fair.

We’re gonna dive into:

• What actually goes into website copy
• The website process breakdown
• Questions to ask your designer and copywriter

"Don't feel bad if you're pulling your hair out trying to write [your copy]. That's why we're here. Just like with your own work, there's probably a thousand things that go on in the background when you do stuff for clients. It's the same with copywriting."

Book a discovery call with me

Visit my website!

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Subscribe to my newsletter