In the somewhat delayed (hey, we're running businesses, people!) final episode of the season, we share how in the midst of launching this podcast season, which turned out to be all about burnout, it became obvious to us both that we're a bit burnt out! We also discuss practicing discerment and finding more alignment across our businesses. Kara shares why she's re-doing her own website... again. Lauren discusses the challenges that AI is creating for copywriters and we do a whole lot of brainstorming around how we can more forward, better, in our businesses.

Say hello: hello@truerbusinesspodcast.com
Follow Kara & Lauren on Instagram: @karacocreative @truerwordsbylauren

This conversation spans SEO best practices, customer research, how to use your client's words to bring in more ideal clients—and how to do all of this when your business is… unusual. We also talk about narcissism in society, capitalism and business, ethical marketing vs. mainstream marketing, and the importance of community (plus using our businesses to build community). It's a RICH episode (and we don't mean money).

About Megan:

Megan Caper is a medical intuitive, energy healer, and the co-host of the podcast: How to be a Terrible Daughter. She's been in business for more than 20 years, both in person and online. She has graduate level training in anatomy, physiology, neurology, biochemistry, genetics, psychology as well as training in medical intuition and energy healing. She helps her clients get the answers or help they need when they aren't getting it from their doctors. Fun fact: She used Kara's website design template and Lauren's copywriting workbooks to build her website, which is now on page 1 of Google for Medical Intuitive.

Links:

• How to be a Terrible Daughter podcast

• Megan's Website

• Megan's Instagram

• Podcast website
• Say hello: hello@truerbusinesspodcast.com
• Follow Kara & Lauren on Instagram: @karacocreative @truerwordsbylauren

Steph Williams' journey to doing the work she loves can be summed up as "from Burnout to Breakthrough." In this episode, we talk about how a slow living lifestyle translates to business, building an ideal calendar around your energy and rest needs, how to break through a "freeze" response when you have too much on your to do list, tracking energy and mood, and tips for handling overwhelm.

Bio:

Steph Williams worked in child protective services in Australia for 14 years, a field with incredibly high burnout rates. The high-stress work took its toll and she knew she needed a shift. So she left her job, slowed down—way down—and paired down her life to a cottage by the beach. And that is where she created her business: The Rested Woman. Now she helps overwhelmed women to rest and reevaluate how they're spending their energy so they can get clear on what matters and get out of burnout for good. You can find her online and on instagram at StephWilliams.co.

Links:

How We Feel App

Steph's Instagram