Some of the best businesses do more than sell something. They create a space people want to be part of. In this episode, Isabel Lee sits down with Cindy Chau, founder of The Welcome Market, to talk about how a small backyard market grew into one of Toronto’s go-to destinations for community-driven shopping and discovery. Cindy shares how her experience as a vendor shaped the market from day one, why representation matters in physical spaces, and what it takes to build a business that supports others while staying rooted in heart, trust, and long-term community impact.

Follow The Welcome Market: @the.welcome.market

Some businesses start with a gap in the market. Others start with a feeling you can’t shake. In this episode, Isabel Lee sits down with Kenneth Benjamin, founder of Lignum Honey, to talk about how a personal connection to Jamaican honey turned into a premium Canadian business rooted in culture, craft, and community. Kenneth shares what it took to build an import business in an unfamiliar industry, how he earned the trust of one customer at a time through markets and tastings, and why listening closely to your customers can shape not just your product, but the future of your brand.

Visit Lignum Honey: lignumhoney.com

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What does it take to build a small business that lasts for more than 25 years? In this episode of True Northern Hustle, host Isabel Lee speaks with Lisa Miyasaki, founder of Kol Kid, a beloved Toronto toy store known for its imagination, warmth, and deep connection to families in the community. Lisa shares how her entrepreneurial spirit and her son Kol inspired the business and how she created a store experience designed to feel magical, memorable, and full of discovery. She opens up about trusting her instincts, adapting to new technology, and staying connected to the customers and community who helped the business grow.

Visit Kol Kid: kolkid.ca

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