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From a dream in South Dakota to a grand opening in Rapid City — this episode tells the story of growth, grit, and community. Hear from the people who made it happen, learn about the journey to opening day, and discover how Trav’s Outfitter is bringing its signature style and service to a new market. Whether you’re a longtime fan or a first-time visitor, this is a story worth celebrating.

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In this episode of the Trav’s Outfitter Podcast, we sit down Cory Hepola, Emmy-winning journalist and creator of the popular My Town Series on YouTube. Join us for a thoughtful conversation on what makes small towns like Watertown thrive. From the stories that connect communities to the challenges rural America faces today, Cory shares his personal journey, what inspired My Town, and why telling local stories matters more than ever. Whether you grew up in a small town or just want to understand the draw, this episode will leave you inspired and reflective.

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Big news from the Trav’s Outfitter crew — we’re expanding to Rapid City, South Dakota! In this episode, we’re pulling back the curtain on our newest location, sharing the story behind the move, and giving you a first look at what to expect when the doors open.

From choosing the right city to building a second home for the Trav’s community, we’re talking growth, grit, and good old-fashioned gear. Whether you’ve shopped with us for years or you’re just discovering Trav’s, this episode is your inside scoop on what’s coming next.

🎙️ Hear from the team, get the details, and join us on the road to Rapid City!