Trade shows only work / When goals and reality / Converge at your booth.
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Trade shows only work / When goals and reality / Converge at your booth.
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This week I’m coming to you live on video from the Consumer Electronics Show (CES) in Las Vegas with a poem straight from the speaker lounge:
Trade shows only work
When goals and reality
Converge at your booth.
In this episode of Poetry in Marketing, I reflect on the disconnect that often happens at trade shows—where expectations for lead gen and sales don’t match the reality of what the event actually delivers. Whether you’re walking into a massive industry showcase or a small regional expo, your investment only pays off when your goals align with what the show is truly built to offer.
If you’ve ever left a trade show wondering “was that worth it?”... This one’s for you.
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